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Brightview to move call centre to India

30 jobs at risk

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Around 30 jobs are expected to be lost at Brightview - the ISP behind such Net brands as Madasafish and Totalise - following its decision to move its call centre to India.

The Putney-based call centre is due to be shut by the middle of next month. Staff at the centre are currently going through the usual "consultation" process.

One insider told us that all the new staff in India are to adopt "English sounding" pseudonyms to fool customers that the call centre is really in the UK, although this was strongly denied by Brightview boss David Laurie.

Instead, Brightview reckons the move to India will "improve the efficiency and consistency of support provided to [its] customers".

Separately, Brightview is expected to relaunch another ISP brand - Freenetname - within the next couple of weeks. The ISP will offer dial-up and broadband services and will also give punters their own free domain, giving them the chance to own their "own their identity online". ®

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