Feeds

Tiscali's 150K service goes through roof

Take-up 'extremely good'

  • alert
  • submit to reddit

Next gen security for virtualised datacentres

Take-up of Tiscali UK's new 150K ADSL service has rocketed, according to newly appointed chief exec Mary Turner.

Although it's only little over a week since the product was launched - and three weeks since she took up her new post - Ms Turner appears in little doubt that this cut-price ADSL product is going to prove popular with punters.

She refuses to reveal exact figures but insisted: "Take-up has been very good, extremely good."

What's more, she reported that even at this early stage demand for the 150K service has not damaged take-up of Tiscali's faster ADSL services. It appears that punters are happy with an ADSL service that is always-on, frees up the phone line, is three times faster that a standard dial-up connection but is also priced competitively with flat-fee unmetered narrowband services.

And she's perplexed at the ongoing debate in the UK about how speed fits into the broadband equation, especially after last week's intervention from BT. In a dig clearly aimed at Tiscali, BT said in a statement: "For clarity, BT's definition of broadband is a connection of 500Kbps or more. Some other providers are currently claiming mid-band connections as broadband and these are not able to provide the same Internet experience for customers."

Contrary to BT's clarification, Ms Turner believes that as long as the speed is clearly labelled, then the 150K service can be promoted as broadband. What's more, she is convinced that the 150K service will provide a bridge between traditional dial-up Net access and broadband.

Not only have end users been banging on Tiscali's door, it seems other operators have also voiced their interested in the product too. So would Tiscali provide its 150K service - which makes use of its own network - on a wholesale basis to its competitors?

"Absolutely," Ms Turner told The Register.

Which chimes with one of the points that Ms Turners refers to throughout the interview - that Tiscali isn't just a consumer Internet brand. Its B2B business provides wholesale products to other operators and is the back-end of more than 500 virtual ISPs. And it's also got a voice business buoyed recently by the acquisition of NPower's voice business.

Put all this together and Tiscali UK has started to make the numbers work. Last year, for example, it became EBITDA (earnings before interest etc) positive while earlier this year the company became cash positive, making Tiscali UK the third largest contributor to the Tiscali Group as a whole.

But Ms Turner admits that it hasn't been easy. The last 24 months or so has proved to be a "challenging" period during which the ISP has had to manage the integration of three ISPs (World Online, LineOne and LibertySurf) into one operational outfit.

The ISP has been dogged with headlines about job losses and consumer complaints about incorrect billing, although she insists that this period of "consolidation and integration" has now been completed.

"We've now got a stable company that is solid and profitable," she said. And with around 1.4 million Net access punters and 250 employees, Tiscali UK now looks set to make a bit more noise in the marketplace. The launch of its 150K ADSL service - whether you regard it as broadband or not - could well help it do that. ®

Related Stories

BT 'clarifies' broadband definition
Tiscali to unveil 150k 'broadband' service
Tiscali UK gets new boss
Tiscali acquires npower phone business

The essential guide to IT transformation

More from The Register

next story
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
EE: STILL Blighty's best mobe network, says 'Frappucino' Moore
Fresh round of network stats fisticuffs possibly on the cards here
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
Tech city types developing 'Google Glass for the blind' app
An app and service where other people 'see' for you
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
UK mobile coverage is BETTER than EVER, networks tell Ofcom
Regulator swallows this line and parrots it back out at us. What are they playing at?
What's the nature of your emergency, Vodafone?
Oh, you've dialled the wrong number for ad fibs, rules ASA
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.