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Telewest has rubbished BT's claim that it's challenging cable operators by announcing a new digital TV deal.

In what is fairly tame knockabout stuff for a Friday afternoon, Telewest says that BT "has cobbled together its telephone service with a Freeview TV box and pay-as-you-go internet access via the TV".

A Telewest exec described BT's new package as a "pale imitation of cable's consumer-friendly offering".

Yesterday, BT formally announced that it would start flogging Freeview boxes to its 19 million residential customers as part of a "triple play deal" of phone, TV and Net access.

The move is designed to take a swipe at cableco's ability to offer all three services in one hit.

News of BT's Freeview deal caught the monster telco on the hop last week when the story leaked out. ®

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