Feeds

SunnComm shrinks from DMCA threat

Shifting blame

  • alert
  • submit to reddit

The essential guide to IT transformation

Realizing it had little to gain through legal action, SunnComm has backed down from threatening to sue a Princeton student who broke the company's CD copy protection technology simply by holding down the Shift key.

SunnComm issued a statement long on denouncing researcher Alex Halderman's critique of the MediaMax CD3 technology and short on saying why it won't sue. But nonetheless, the company has retreated from its promise to use the DMCA against Halderman.

 "I don't want to be the guy that creates any kind of chilling effect on research," SunnComm CEO Peter Jacobs told The Daily Princetonian less than twenty-four hours after wanting to be that guy.  "I just thought about it and decided it was more important not to be one of those people. The harm's been done . . . if I can't accomplish anything [with a lawsuit] I don't want to leave a wake."

Jacobs' change of heart comes after seeing his company's market value drop by more than $10 million. In addition, SunnComm's approach to DRM endured widespread public ridicule at the hands of Halderman.

The Princeton student showed that holding down the Shift key would disable Windows' Autorun function and leave MediaMax CD3 rather ineffective.

Sunncomm, whose slogan is "light years beyond encryption," said that Halderman has missed the point when he exposed weaknesses with the MediaMax technology.

"MediaMax performs EXACTLY as "advertised" to the companies who purchased it," Jacobs said in the statement.

“We realize now that Mr. Halderman had mistakenly expected to be researching an 'extremely hack resistant' copy protection product when he evaluated MediaMax -Version1."

Extremely hack resistant apparently meaning something not done in by the Shift key.

All in all SunnComm made the right choice by backing down from what would have been a most liberal use of the DMCA. The company will be better off focusing its efforts on the MediaMax technology and also, with any luck, its Web site. ®

Related Link

Daily Princetonian

Related Stories

SunnComm to sue 'Shift key' student for $10m
Shift key breaks latest CD anti-rip tech - grad student
Get your filthy hands off my CDs

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Broadband slow and expensive? Blame Telstra says CloudFlare
Won't peer, will gouge for Internet transit
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?