Feeds

SunnComm shrinks from DMCA threat

Shifting blame

  • alert
  • submit to reddit

Internet Security Threat Report 2014

Realizing it had little to gain through legal action, SunnComm has backed down from threatening to sue a Princeton student who broke the company's CD copy protection technology simply by holding down the Shift key.

SunnComm issued a statement long on denouncing researcher Alex Halderman's critique of the MediaMax CD3 technology and short on saying why it won't sue. But nonetheless, the company has retreated from its promise to use the DMCA against Halderman.

 "I don't want to be the guy that creates any kind of chilling effect on research," SunnComm CEO Peter Jacobs told The Daily Princetonian less than twenty-four hours after wanting to be that guy.  "I just thought about it and decided it was more important not to be one of those people. The harm's been done . . . if I can't accomplish anything [with a lawsuit] I don't want to leave a wake."

Jacobs' change of heart comes after seeing his company's market value drop by more than $10 million. In addition, SunnComm's approach to DRM endured widespread public ridicule at the hands of Halderman.

The Princeton student showed that holding down the Shift key would disable Windows' Autorun function and leave MediaMax CD3 rather ineffective.

Sunncomm, whose slogan is "light years beyond encryption," said that Halderman has missed the point when he exposed weaknesses with the MediaMax technology.

"MediaMax performs EXACTLY as "advertised" to the companies who purchased it," Jacobs said in the statement.

“We realize now that Mr. Halderman had mistakenly expected to be researching an 'extremely hack resistant' copy protection product when he evaluated MediaMax -Version1."

Extremely hack resistant apparently meaning something not done in by the Shift key.

All in all SunnComm made the right choice by backing down from what would have been a most liberal use of the DMCA. The company will be better off focusing its efforts on the MediaMax technology and also, with any luck, its Web site. ®

Related Link

Daily Princetonian

Related Stories

SunnComm to sue 'Shift key' student for $10m
Shift key breaks latest CD anti-rip tech - grad student
Get your filthy hands off my CDs

Internet Security Threat Report 2014

More from The Register

next story
Bladerunner sequel might actually be good. Harrison Ford is in it
Go ahead, you're all clear, kid... Sorry, wrong film
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
Forget Hillary, HP's ex CARLY FIORINA 'wants to be next US Prez'
Former CEO has political ambitions again, according to Washington DC sources
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.