Feeds

David Bedford gets the hump over 118 118 ads

Take a running jump

  • alert
  • submit to reddit

Internet Security Threat Report 2014

The Number - whose ads featuring two moustachioed 1970s-style runners have been elevated to cult status - are facing legal action from former British athlete David Bedford.

Mr Bedford has written to the directory enquiries (DQ) outfit demanding compensation after he alleged that The Number had ripped off his image without his permission.

A spokesman for The Number confirmed that legal letters had been exchanged but stated that it had not been served with a writ.

"The allegations are ridiculous," the spokesman told The Register. "We did not model the image [of the joggers] on David Bedford."

Instead, he explained that The Number wanted a "1970s retro style" and actually loosely based its characters on Steve Prefontaine - the US athlete who died in 1975.

The spokesman added that many sportsmen - including footballers - sprouted facial hair and wore their hair long in the 1970s. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Hey Brit taxpayers. You just spent £4m on Central London ‘innovation playground’
Catapult me a Mojito, I feel an Digital Innovation coming on
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
EU probes Google’s Android omerta again: Talk now, or else
Spill those Android secrets, or we’ll fine you
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.