David Bedford gets the hump over 118 118 ads
Take a running jump
Mr Bedford has written to the directory enquiries (DQ) outfit demanding compensation after he alleged that The Number had ripped off his image without his permission.
A spokesman for The Number confirmed that legal letters had been exchanged but stated that it had not been served with a writ.
"The allegations are ridiculous," the spokesman told The Register. "We did not model the image [of the joggers] on David Bedford."
Instead, he explained that The Number wanted a "1970s retro style" and actually loosely based its characters on Steve Prefontaine - the US athlete who died in 1975.
The spokesman added that many sportsmen - including footballers - sprouted facial hair and wore their hair long in the 1970s. ®