Feeds

Siebel: second thoughts on hosted CRM

Inflection point?

  • alert
  • submit to reddit

Reducing the cost and complexity of web vulnerability management

Following a summer of rumor, Siebel Systems has finally spoken out and announced its intention to launch a hosted CRM service. Although widely predicted, the move will throw the already unsteady CRM sector into further turmoil and further raises the issue of whether the enterprise software industry is at a technology inflection point.

Siebel will offer CRM OnDemand as part of IBM's OnDemand program and provide sales, service and marketing capabilities to assist with lead and account management. The plan is to allow users to combine on-premises and on-demand solutions.

Siebel's motivation in moving to a service-based model has several facets.

David Schmaier, Siebel executive vice president, described it as a market-making and market-changing announcement, predicting that in future software would look a lot like this new Siebel model. Its goal was to provide software that was easy deployable, usable and affordable and could be integrated with Siebel's on premise software.

Both Siebel and IBM stressed that it was not a case of on-demand only or on-premises only and Mr Schmaier said that the approach would generate major new opportunities. In its current guise CRM OnDemand is generic and horizontal in orientation, but this is only the first of multiple offerings that will combine different services and different products and be geared towards different vertical industries or geographic locales.

With sales of licensed applications tumbling, Siebel needs to generate new sales. It also needs a lower cost offering to enable it to effectively compete with SAP, PeopleSoft and Oracle - particularly following PeopleSoft's value-based pricing initiative and SAP's decision to include the CRM component in sales of the mySAP Business Suite. Both initiatives come at a time when these broad-based suite providers have largely caught up with Siebel in terms of the breadth and depth of CRM functionality. At the other end of the market it needs to head off the growing threat and even lower price points offered by Microsoft Business Solutions and Salesforce.com.

There are also the issues of usability and user adoption, which are recognized as problems within the industry and CEO Tom Siebel is on record as saying the company has to reduce the complexity of its offering.

Web-based offerings, accessed via browsers, immediately reduce the level of complexity from a user perspective and Siebel is making much of the usability aspects of CRM OnDemand with its HTML-based zero footprint client.

Source: Computerwire/Datamonitor

Related research

Reuters Business Insight, The CRM Outlook

Reducing the cost and complexity of web vulnerability management

More from The Register

next story
Wanna keep your data for 1,000 YEARS? No? Hard luck, HDS wants you to anyway
Combine Blu-ray and M-DISC and you get this monster
US boffins demo 'twisted radio' mux
OAM takes wireless signals to 32 Gbps
Apple flops out 2FA for iCloud in bid to stop future nude selfie leaks
Millions of 4chan users howl with laughter as Cupertino slams stable door
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
Students playing with impressive racks? Yes, it's cluster comp time
The most comprehensive coverage the world has ever seen. Ever
Run little spreadsheet, run! IBM's Watson is coming to gobble you up
Big Blue's big super's big appetite for big data in big clouds for big analytics
Seagate's triple-headed Cerberus could SAVE the DISK WORLD
... and possibly bring us even more HAMR time. Yay!
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.