Feeds

Vodafone tops games content for Live! with Lara Croft exclusive

Mobile Tomb Raider

  • alert
  • submit to reddit

The Power of One Infographic

Vodafone seems to be able to buy content for its Live! online media phone service with impunity. This week it has landed a deal with Eidos, the UK's biggest games company for exclusive phone use of Lara Croft, Tomb Raider, by far its most famous daughter and money spinner.

The deal will run across 22 countries for mobile entertainment content. Since Lara made her debut in 1996, the Tomb Raider series has sold more than 30 million units worldwide.

Vodafone plans to launch three Tomb Raider games, as well as offering ringtones, screensavers and wallpapers for phones from the games. In the Summer Vodafone made deals with Sony and Disney and is rumored to be in talks with Vivendi for more content, despite clashing with the French giant over the ownership of Cegetel.

Related Research
Get the Faultine Weekly Newsletter, click here

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Orange spent weekend spamming customers with TXTs
Zero, not infinity, is the Magic Number customers want
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
NBN Co execs: No FTTN product until 2015
Faster? Not yet. Cheaper? No data
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.