Feeds

BT and 118 888 clash in ‘half price’ slogan row

C'mon then, if you think you're hard enough

  • alert
  • submit to reddit

The essential guide to IT transformation

BT is claiming victory today after insisting that it has forced the operator of the 118 888 directory enquiries (DQ) service to withdraw its claim that it's "half the price of BT directory enquiries" from its advertising.

The monster telco claims Conduit - the company behind 118 888 - has provided a "written undertaking following the threat of legal action by BT on the grounds that such a claim was inaccurate and highly misleading".

In a statement BT Directories chief exec, Paul Elliott, said: "BT challenged Conduit's claim that 118 888 is half the price of BT Directory Enquiries because it is just not true. The only truth is that Conduit has been misleading customers.

"When you take into account the full spectrum of calls to BT Directory Enquiries, as well as the range of our services for residential customers and businesses, Conduit has no grounds to claim its price is half ours. Therefore, the decision to withdraw the slogan from all its advertising is very welcome," he said.

However, the move has incensed Conduit. While it admits BT wrote a legal letter setting out its case, Conduit maintains it replied informing BT that it was already planning to drop the "half the price of BT directory enquiries" slogan from the end of September since that ad campaign was coming to an end .

A spokesman for Conduit insisted that this move "was not the result of any threat of legal action".

Said the spokesman: "If BT wants to make an issue out of this we're more than happy to look into this [the half price claims].

And on the issue of whether 118 888 is half the price of BT's DQ service the spokesman said: "It's up to consumers to decide." ®

Build a business case: developing custom apps

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
Ballmer quits Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.