Feeds

Stealth mode Amazon.com gets into search

It's Bezos vs. God

  • alert
  • submit to reddit

Build a business case: developing custom apps

Amazon.com has sent a shot across Google's bows by setting up a search engine operation in Google's backyard. Rather than a general purpose search, Amazon.com is staffing up its its A9 subsidiary to produce a comparative shopping search engine, the Wall Street Journal reports. Yahoo! launched a shopping search site earlier this week.

Amazon will license the technology to third parties, raising a tantalizing question of vertical integration: because Amazon will effectively be competing with its licensees.

Google already operates a shopping comparison site with Froogle, which is characteristically fast and easy to use, while Amazon.com uses Google technology for its online store. But it isn't all sweetness and light between the two giants.

According to the WSJ, Amazon has placed search guru Udi Manber in charge of recruitment for A9. A search for Udi Manber on Google reveals this advertisement in pride of place, on behalf of …

Hiring

Clearly, Google wants to get to the talent before Udi does. Isn't targeted search great, kids? ®

Related Stories

Yahoo! launches shopping search site
Frugal Google aims to be catalog, e-commerce lynchpin
Google heals the sick
Amazon opens web services kimono
Google - the only archive we'll ever need?

Next gen security for virtualised datacentres

More from The Register

next story
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Microsoft exits climate denier lobby group
ALEC will have to do without Redmond, it seems
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.