Feeds

Stealth mode Amazon.com gets into search

It's Bezos vs. God

  • alert
  • submit to reddit

3 Big data security analytics techniques

Amazon.com has sent a shot across Google's bows by setting up a search engine operation in Google's backyard. Rather than a general purpose search, Amazon.com is staffing up its its A9 subsidiary to produce a comparative shopping search engine, the Wall Street Journal reports. Yahoo! launched a shopping search site earlier this week.

Amazon will license the technology to third parties, raising a tantalizing question of vertical integration: because Amazon will effectively be competing with its licensees.

Google already operates a shopping comparison site with Froogle, which is characteristically fast and easy to use, while Amazon.com uses Google technology for its online store. But it isn't all sweetness and light between the two giants.

According to the WSJ, Amazon has placed search guru Udi Manber in charge of recruitment for A9. A search for Udi Manber on Google reveals this advertisement in pride of place, on behalf of …

Hiring

Clearly, Google wants to get to the talent before Udi does. Isn't targeted search great, kids? ®

Related Stories

Yahoo! launches shopping search site
Frugal Google aims to be catalog, e-commerce lynchpin
Google heals the sick
Amazon opens web services kimono
Google - the only archive we'll ever need?

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.