Feeds

Freeserve to offer ‘friendly’ advice service

How do you get rid of red wine stains?

  • alert
  • submit to reddit

Business security measures using SSL

Freeserve is banking on "friendly" advice to help boost numbers at the UK's giant ISP.

From next month punters will be able to phone up the ISP - free of charge - to find out which Net access package and tariff is best for them.

Based on the information provided by punters, Freeserve's "friendly" advisors will be able to direct them to the most suitable Freeserve package - be it broadband, unmetered dial-up or pay-as-you-go.

The ISP reckons there is so much conflicting information out there it's best placed to offer much-needed help.

A spokeswoman for the ISP denied this was little than a front for a sales pitch.

She told us: "We're not trying to sell people the most expensive product, but the product that suits them [the customer] best."

With churn still a problem for many ISPs, the theory behind this approach is this if punters are on the right package for them to start with, they are less likely to up-sticks and waddle off somewhere else.

Freeserve's new "Package Advice Line" manned by "friendly Freeserve Advisers" goes live next week and will be backed by a TV ad campaign. ®

Security and trust: The backbone of doing business over the internet

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
ISPs' post-net-neutrality world is built on 'bribes' says Tim Berners-Lee
Father of the worldwide web is extremely peeved over pay-per-packet-type plans
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
Drag queens: Oh, don't be so bitchy, Facebook! Let us use our stage names
Handbags at dawn over free content ad network's ID policy
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.