Feeds

Sex and the City, Google-style

Location, location, location

  • alert
  • submit to reddit

5 things you didn’t know about cloud backup

Check out Google's search by location demo site. There are a few glitches to iron out, Reg Reader Geo points out: a search of sex and New York yields, at time of writing, only the names and addresses of convicted sex offenders - in Ohio. Spot any more absurdities? Send 'em here. Now for an article on location-based searching from our news partner, the estimable Irish site, ENN.

Following closely behind Overture, search giant Google is demonstrating a location-based Internet search service.

When the service is launched, Google users will be able to enter their postcode along with search terms to produce tailored location-based results and an area map pinpointing the location of, for example, local pizzerias. Search-by-location services, or geo-searching, help users to focus their searches on specific geographic locations.

This latest offering from Google Labs, the company's research and development arm, works by analysing the entire contents of a Web page to extract hints or "signals," about the geographic nature of the page. The engine then determines the corresponding physical location and returns results that match the geographic range specified. However, the beta version is currently limited to US locations.

Meanwhile, Overture Service's competing service is earmarked for a fourth quarter launch. A demo version of the company's location-sensitive search product was launched earlier this month but has now been taken off-line. When launched, it will match up businesses and consumers based on geographic location, Overture claims.

It is expected that Overture will use its new technology to sell more of its pay-for-performance keyword ads, which are Internet ads that are returned alongside search engine results. This model allows business to pay only for users that click on the highly targeted ads and if the company's so-called "geo-targeting" technology is integrated into this model, the lucrative ads will become even more targeted.

"Google's demo product seems to search from across the entire Web. In contrast, the Overture one is very much targeted and sponsored-based. What we are seeing is another sign that the search engines are trying to target local markets which are thought of as the new, big advertising earners," said Danny Sullivan editor of SearchEngineWatch.com, an industry publication.

Overture subsidiary AltaVista is in fact testing some geographically localised ads now, a company spokesperson said. The search company estimates that local search Web advertising will be a USD1 billion market by 2008.

Still, neither Google or Overture are the first to attempt geo-searching.

Yahoo's Yellow Pages already offer a keyword search for business name or business type and orders results by distance from any location. The editorially vetted data has an address, a phone number, and possibly a Web site. Both the Overture and Google products may only return results for purely commercial organisations with Web sites.

What's more the now defunct Northern Light in tried its hand at geo-searching in 2000 through a fairly rudimentary system that filtered results so that only matches relating to a particular "real world" address appeared.

© ENN

5 things you didn’t know about cloud backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Gartner critical capabilities for enterprise endpoint backup
Learn why inSync received the highest overall rating from Druva and is the top choice for the mobile workforce.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.