Feeds

Yahoo! launches shopping search site

Price comparison

  • alert
  • submit to reddit

The Power of One eBook: Top reasons to choose HP BladeSystem

Yahoo! has launched its new price comparison service, the latest salvo in the battle for dominance in the Internet search space.

Yesterday, the company opened the doors to its new Yahoo! Shopping service, which lets users search for products sold over the Web. More than 10,000 e-stores are listed on the new service and the company claims the ease with which consumers can compare prices is one of its biggest advantages.

The site's search capability is built on technology from Inktomi, which Yahoo! bought earlier this year.

More significantly, the relaunch of Yahoo! Shopping opens the newest front in the Internet search battle, a space that Google and Overture are fighting to control. In July, Yahoo! announced plans to acquire Overture, effectively turning the Internet paid-for search rivalry into a fight between Yahoo! and Google (other contenders are Findwhat.com and Espotting which will merge, if they can agree a price- Ed).

Overture partner Microsoft is also said to be gearing up its own assault on the sector and it is expected that MSN will come forward with its own souped-up search technology, although no official announcements have been made.

In the Internet search market, the biggest payout comes from paid keyword ads, which are text-only advertisements that appear alongside normal search results. It's an ad format that Overture claims to have invented, although Google has taken it to heart and both are profiting handsomely from it.

Conversely, Yahoo!'s new Yahoo Shopping search service is reminiscent of Google's Froogle.com, a service that was launched last year. But both Yahoo! and Google are only the latest entrants in the e-shopping price comparison sector, and both will need to shut out the likes of Dealtime and Pricegrabber.com, which have been in the space for longer and, according to analysts, have more sophisticated offerings.

Yesterday, Dealtime relaunched as Shopping.com and also changed its corporate name, reincarnating the once-hyped URL formerly owned by AltaVista. The new version of the site incorporates content from Epinions, a recently acquired company, that publishes product reviews by readers. According to Nielsen/NetRatings Dealtime is one of the top sites of its kind, reaching about 8 per cent of the Internet audience.

However, DealTime's share compares to about 11 per cent for the existing Yahoo Shopping service, which was launched five years ago and is considered the biggest on-line shopping centre. Froogle, meanwhile, gets just 0.3 per cent of the share.

Nielsen has said the Internet price comparison sites overall captured 15 per cent of the on-line audience last year, compared to just 9 per cent in 2001, leaving plenty of room for growth. ®

Related stories

Yahoo! buys! Overture!
Consumers don't trust paid-for search

FindWhat.com buys Espotting for $163m
Ask Jeeves flogs enterprise search biz
Ask Jeeves: Why did you junk Espotting for Google?
Overture buys FAST's web search biz
AltaVista flogged to Overture
Yahoo! buys! Inktomi!
Inktomi back to square one after Verity search sale

Top three mobile application threats

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.