Feeds

Europeans not taking the tablets

Clear as mud

  • alert
  • submit to reddit

Tablet PCs are not selling in large quantities to Europeans, except in some vertical sectors. So far so unsurprising. However, sales are not continuing to ramp up, which maybe is a little surprising, for the form factor that many forecast will one day become the PC of choice for home users.

Tablet sales in Western Europe peaked in April 2003, after the initial ramp from launch in late 2002, according to Context, the London research business which number crunches sales figures compiled from European resellers.

Tablet shipments then fell in May and June but - unusually, says Context - sales rose again in July, up 16.7 per cent. Perhaps inventory clearance or price cuts have something to do with little jump - average selling prices fell 16.7 per cent in July. Prices will have to fall further if sales momentum is to pick up: the Tablet PC is an attractive beast but too expensive to make it into the corporate mainstream just yet.

HP is the early market leader in tablet sales, but it's finding the going tough too; July sales in Western Europe were down 33.3 per cent in July, compared with the April high, Context says. ®

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.