Feeds

E-shopping a ‘stress-filled chore’

Supermarkets' service 'disappointing'

  • alert
  • submit to reddit

High performance access to file storage

Doing your food shop online is a waste of time and puts you under too much stress, those lifestyle gurus at Good Housekeeping have claimed.

The magazine's latest survey found that visiting the local supermarket is actually quicker than shopping online, with researchers taking an average of 46 minutes to e-shop, while dashing into a local store and braving the check-out queues took just 37 minutes.

In some cases in took up to two hours just to complete an order, not including calls to customer services.

If that's not bad enough, the quality of service provided by the big supermarkets was sorely lacking - as were some of the orders. Not one of the orders placed contained all 26 items on the shopping list. Two deliveries didn’t turn up at all.

The delivery from retailer Iceland included produce of a "poor quality", including a dead fly inside a sealed packet of mushrooms.

Broadly speaking, Tesco got the thumbs up although it managed to miss some of the items from the list. ASDA did well, too - except for the time the groceries failed to turn up. And Sainsbury's web site was so slow it took two hours to place an order.

The only outfit which performed well was Ocado, delivering Waitrose goods, the researchers found.

"Internet shopping should be every woman’s dream with no queuing at the checkout, no carrying and no need to leave home," says Lindsay Nicholson, Editor-in-chief of Good Housekeeping magazine.

"Our disappointing results reveal that most supermarkets have failed to perfect online shopping from the customer’s point of view, despite the idea having been around for almost a decade.

"A service which is based on convenience and speed should be catering more for consumers on all fronts - and not becoming a stress-filled chore which takes longer than a trip to the supermarket," she said. ®

High performance access to file storage

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
France bans managers from contacting workers outside business hours
«Email? Mais non ... il est plus tard que six heures du soir!»
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.