This article is more than 1 year old

Alton Towers told off for BT bash

Can't dodgem this one

Alton Towers has been given a ticking off by the Advertising Standards Authority (ASA) for closing the theme park for two days to host a private party for BT employees and families.

Some punter objected to the claim that "Alton Towers is open every day from 5th April to 2nd November..." claiming this was misleading since it was actually closed for a corporate event in June.

Despite Alton Towers' protestations - including the fact that it advertised the closure and even allowed those people who did turn up to enter the theme park - the ASA ruled against Alton Towers.

BT held the event during the summer for long-serving employees and their families.

So is the warm-hearted monster telco planning to do something similar next year? "We have no plans as yet," said a BT spokesman. ®

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