Feeds

VeriSign: profiting from name dropping

Double bubble

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

VeriSign's new domain name service would essentially allow it to charge twice for many premium domain names, despite pending lawsuits and federal legislative action that seeks to prevent it. Competition for already registered domain names is fierce and some customers could inadvertently pay for the rights to a domain name that is not due to expire for years to come.

VeriSign's Network Solutions subsidiary (NSI) has announced Next Registration Rights, a retail service that will leverage the Waiting List Service (WSL) wholesale offering that VeriSign plans to begin offering in October.

WLS is a method of letting users register an already-registered .com or .net domain name if it becomes available in future. The WLS will be available to all domain name registrars accredited by industry manager the Internet Corp for Assigned Names and Numbers (ICANN), but NSI is the first to offer a retail version of it.

Essentially, customers are asked to pay an annual subscription fee in excess of the current going rate for a usable domain name (currently $5 to $30 per year) for a rights on a domain that they may or may not ever get the chance to use.

Unless the buyer does a bit of research beforehand (by querying publicly available Whois databases) they could find themselves using Next Registration Rights, or another future WLS service from another registrar, to buy a one-year subscription on a domain that is not due to expire for 10 years.

WLS may not even go live because some of VeriSign's rivals that offer competing services are suing to block the service, and have also managed to recruit some US Congressmen to propose legislation that would have a similar effect.

Many people find already-registered names attractive, as they are likely to have more mnemonic value, and in many cases will already have traffic arriving from links already out there on the web.

Indeed, the market for so-called "dropping" domain names is already fiercely competitive. Dozens of firms, for example Dotster Inc and eNom Inc, offer services that leverage the existing .com registry infrastructure to sell deleting names to customers.

While the WLS would essentially render most or all of these competing services technically impossible and obsolete, VeriSign says that WLS will level the playing field, offering certainty and efficiency to registrars and registrants.

Source: Computerwire/Datamonitor

Recommended research: Datamonitor, "Web Services II:Managing the future" (BFTC0761)

© datamonitor logo

Datamonitor is offering Reg readers some of its technology research FOC. Check it out here.

Beginner's guide to SSL certificates

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
Verizon bankrolls tech news site, bans tech's biggest stories
No agenda here. Just don't ever mention Net neutrality or spying, ok?
Inside the EYE of the TORnado: From Navy spooks to Silk Road
It's hard enough to peel the onion, are you hard enough to eat the core?
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
The Heartbleed Bug: how to protect your business with Symantec
What happens when the next Heartbleed (or worse) comes along, and what can you do to weather another chapter in an all-too-familiar string of debilitating attacks?