Feeds

Zippo extinguishes flaming trick Web site

Got burnt

  • alert
  • submit to reddit

The Essential Guide to IT Transformation

Zippo - the lighter people, not the clown - has extinguished a Web site that promoted tricks using its cigarette lighters.

The company had come under increasing pressure over recent months to pull the site, which featured more than 570 different tricks that can be done with a flaming Zippo.

In July, the US' National Fire Protection Association (NFPA) urged Zippo to pull the plug on zippotricks.com, marketing campaign and tour.

At the time James M Shannon, NFPA president, said: "Zippo's nightclub tour and 'tricks' Web site are dangerous and insensitive to those who have been burned by fire. We have called upon Zippo to take down the site and asked them to reconsider their nightclub tour. We hope the public does the same."

Some of the tricks featured on the site included the curiously-named "Dante's Halo", "Uh Oh, Dragon Mouth" and "Devil's Kiss".

One piece of streaming video showed "Hogan's Leg Drop" whereby a lighter is tossed on a leg and ignited.

In a statement from site founder Morten Kjolberg: "For the past couple of months zippotricks.com has been under tremendous scrutiny from various US groups, organizations and even political figures concerning the potential dangers involved with tricking.

"Although I personally don't agree with these concerns, we have reached a point where we are left with no other alternative other than to shut zippotricks.com down, effective immediately."

A disclaimer on the site had read: "Performing tricks is dangerous. A lighted lighter is hot and can start a fire or burn people." ®

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
Bose says today IS F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.