Feeds

Intel ‘may be guilty’ of over hyping Wi-Fi

Company president confesses

  • alert
  • submit to reddit

Intelligent flash storage arrays

Intel has admitted it has contributed to the vast volume of hot air being used to inflate the Wi-Fi bubble, thanks to its multi-million dollar Unwired advertising campaign.

Speaking at the annual Telecosm conference, held in Squaw Valley, California yesterday, Intel president Paul Otellini warned: "Wi-Fi is in danger of being over-hyped."

But he admitted that Intel may have been part of the problem. "To some degree we may be guilty of that by spending hundreds of millions of dollars in our Centrino advertising campaign," he added.

But while Intel is trying to persuade punters that public Wi-Fi access is the Next Big Thing, it does at least appear to be putting its money where its mouth is, and rolling this stuff out itself.

Otellini told conference attendees that Intel will roll out WLANs in all its new buildings, though the reason for the move has more to do with cost that technology leadership: "It's the cheapest way of connecting," he said. ®

Related Stories

70% of Brits don't know what a Wi-Fi hotspot is
Blame game starts as Wi-Fi Bubble pops
Hotspots - cold turkey or Big Mac?
90% of notebooks to bundle Wi-Fi by 2008

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
Ofcom tackles complaint over Premier League footie TV rights
Virgin Media: UK fans pay the most for the fewest matches
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.