Feeds

Intel ‘may be guilty’ of over hyping Wi-Fi

Company president confesses

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

Intel has admitted it has contributed to the vast volume of hot air being used to inflate the Wi-Fi bubble, thanks to its multi-million dollar Unwired advertising campaign.

Speaking at the annual Telecosm conference, held in Squaw Valley, California yesterday, Intel president Paul Otellini warned: "Wi-Fi is in danger of being over-hyped."

But he admitted that Intel may have been part of the problem. "To some degree we may be guilty of that by spending hundreds of millions of dollars in our Centrino advertising campaign," he added.

But while Intel is trying to persuade punters that public Wi-Fi access is the Next Big Thing, it does at least appear to be putting its money where its mouth is, and rolling this stuff out itself.

Otellini told conference attendees that Intel will roll out WLANs in all its new buildings, though the reason for the move has more to do with cost that technology leadership: "It's the cheapest way of connecting," he said. ®

Related Stories

70% of Brits don't know what a Wi-Fi hotspot is
Blame game starts as Wi-Fi Bubble pops
Hotspots - cold turkey or Big Mac?
90% of notebooks to bundle Wi-Fi by 2008

Secure remote control for conventional and virtual desktops

More from The Register

next story
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
Surprise: if you work from home you need the Internet
Buffer-rage sends Aussies out to experience road rage
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
MOST iPhone strokers SPURN iOS 8: iOS 7 'un-updatening' in 5...4...
Guess they don't like our battery-draining update?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.