Amazon.com CEO Jeff Bezos appeared to enter "sexpot shock" while joining tennis star Anna Kournikova for the Friday opening of the NASDAQ exchange.

Mouth wide-open and almost cross-eyed, Bezos looked like a teenage boy making his first journey into the raunchy section of a movie store. Bezos and Anna were teaming up to promote the “Anna Kournikova Multiway Sports Bra." The product, designed by Shock Absorber, will be sold to U.S. customers via Amazon.com only.

She may not need too many of the sports bras, however. Rumor has it Anna is going to hang up her racket due to lingering injuries. She has yet to win a tournament on the pro-tour.

Still, Amazon can't go wrong backing Anna in the bra trade. She attracts more than her fair share of attention for just about everything the Russian promotes.

Bezos held his composure well throughout the rest of the NASDAQ proceedings. He even found time to model Anna's bra. ®