Feeds

192 switch-off not cheaper for punters

Oh well

  • alert
  • submit to reddit

Top three mobile application threats

Deregulation of the UK's directory enquiries (DQ) service has not led to cheaper services.

Which means that the gaggle of new 118 operators - who take over on Sunday once BT's 192 service is finally switched off - need to offer a rack of bolted-on extras to attract punters if they are to survive in the long run.

So says UK-based outfit Responsa, which, as it happens, is a supplier to the DQ industry.

"The fact is that directory services have not become cheaper as a result of deregulation," said Responsa marketing director, Steve Milligan, in a statement.

"That was certainly one of Oftel's aims. Assuming that prices may fall or at least level out over time, the next opportunity for 118 directory providers is to offer enhanced services to consumers thereby justifying the price positions.

"Failure to achieve this will result in heavy marketing investment and price as a key competitive leverage all of which will ultimately result in lower margins and consolidation of directory companies," he said.

According to some estimates around a billion calls are made to DQ services in the UK each year generating around £500 million in revenue.

Earlier this month Oftel reported that eight in ten people were aware that there are a range of new numbers for DQ services, with three in ten people already using the new 118 numbers. ®

Related Story

Confusion reigns ahead of 192 switch-off

Top three mobile application threats

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.