Feeds

192 switch-off not cheaper for punters

Oh well

  • alert
  • submit to reddit

The essential guide to IT transformation

Deregulation of the UK's directory enquiries (DQ) service has not led to cheaper services.

Which means that the gaggle of new 118 operators - who take over on Sunday once BT's 192 service is finally switched off - need to offer a rack of bolted-on extras to attract punters if they are to survive in the long run.

So says UK-based outfit Responsa, which, as it happens, is a supplier to the DQ industry.

"The fact is that directory services have not become cheaper as a result of deregulation," said Responsa marketing director, Steve Milligan, in a statement.

"That was certainly one of Oftel's aims. Assuming that prices may fall or at least level out over time, the next opportunity for 118 directory providers is to offer enhanced services to consumers thereby justifying the price positions.

"Failure to achieve this will result in heavy marketing investment and price as a key competitive leverage all of which will ultimately result in lower margins and consolidation of directory companies," he said.

According to some estimates around a billion calls are made to DQ services in the UK each year generating around £500 million in revenue.

Earlier this month Oftel reported that eight in ten people were aware that there are a range of new numbers for DQ services, with three in ten people already using the new 118 numbers. ®

Related Story

Confusion reigns ahead of 192 switch-off

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.