Feeds

Palm to rebrand as ‘PalmOne’

Once PalmSource goes

  • alert
  • submit to reddit

SANS - Survey on application security programs

Palm will become PalmOne when its operating system division, PalmSource, finally becomes in independent company later this year.

It's not yet clear whether PalmSource will continue to describe PDAs based on its technology as 'Palm-powered', since that description will be technically meaningless. Effectively, the Palm name will vanish at that point.

Actually, it already is meaningless, and became so as soon as Palm separated its system software operation from its hardware business. How can a Sony Clié be "powered" by a rival brand, after all? Once Palm as 'Palm' no longer exists, such idiosyncrasies should vanish too.

The PalmOne name positions the company as the leading supplier of 'Palm OS-powered', 'PalmSource-powered' or whatever branding is chosen to described Palm OS-based devices generically. Let's hope they don't all continue to muddy the water with 'Palm-powered'.

PalmSource, however, is not the owner of the 'Palm' trademark, Palm, inc. is. Will it gain ownership when Palm, inc. becomes PalmOne?

According to the official rationale behind the name-change, the PalmOne conveys: "The company's heritage as a pioneer in handheld computing; Palm's worldwide leadership, which it has retained despite an influx of competitors; and the conviction that Palm always would place customers first, thereby delivering what matters most to them."

The company will also be changing its corporate colours, from a blue to red and orange. Products will begin to bear the new brand name in 2004, Palm said. ®

3 Big data security analytics techniques

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.