Online ad spending on the up

BT is big on banners

Online advertising spending is increasing, according to the latest stats from media intelligence outfit Thomson Intermedia.

Spending in the second quarter rose eight per cent compared to the first three months of the year.

And in a sign that things could be improving, Thomson Intermedia found online ad spending from the IT sector almost doubled compared with Q1.

The entertainment sector also performed strongly even though ad spending was down a round a fifth.

BT was the biggest spender forking out around £4.28 million on Internet ads, followed by Amazon (£3.23 million) and bookmaker William Hill (£2.65m). ®

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