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Intel nibbles at AMD mobile market share

Gorilla up, Chimp down

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Intel's Centrino notebook platform pitch appears to be paying off - at least in its ability to grab market share from arch-rival AMD.

According to the latest figures from market watcher IDC, Intel grew is mobile market share by almost three per cent during the second quarter. Not a huge gain, but nevertheless almost all of it came at AMD's expense.

AMD lost 2.5 percentage points of mobile market share. AMD entered Q3 with a mobile market share of 10.6 per cent, down 2.5 percentage points, while Intel held 88.1 per cent, up 2.8 percentage points, of the business. Transmeta and VIA shared the remaining 1.3 per cent of the market among themselves.

According to IDC senior chip analyst Shane Rau, "AMD's mobile shipments reflected the seasonal decline in demand and loss of share by falling off approximately 25 per cent sequentially.

"Intel's ramp up of the Pentium M processor, part of its Centrino platform, showed in a sequential increase in mobile processor shipments," he added, in a statement.

In the desktop arena, Intel took 79.4 per cent of the market, up less than one percentage point on Q1, while AMD's share dipped by almost the same fraction to 19.4 per cent.

Overall, AMD exited Q2 owning 17.2 per cent of the x86 processor market, down 1.1 percentage points on Q1, while Intel grew its share by 1.2 percentage points to 81.6 per cent. Other players shared the remaining 1.2 per cent.

Those figures contrast - in AMD's favour, interestingly enough - with recent figures from Mercury Research, which put Intel's share at 82.5 per cent and AMD's at 15.7 per cent. ®

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