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PC World to flog D-Link Wi-Fi, home LAN kit

802.11ging up the retail market

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Networking firm D-Link today announced a retail partnership with the Dixons Group to sell a range of the manufacturer's broadband and wireless networking kit throughout the PC World chain.

The partnership will see all 125 PC World stores in the UK selling D-Link products. From August onwards, PC World will stock D-Link's AirPlus XtremeG 802.11g wireless range, including the DI-624 Router, DWL-2000AP Access Point, DWL-G650 Cardbus Adapter and DWL-G520 PCI Adapter. The chain will also stock the DSL-604+ ADSL Router with Wireless LAN Access and built-in four-port Switch.

PC World said it was fleshing out its home networking portfolio in anticipation of growth ahead in the segment. D-Link described the partnership with Dixons as a "major coup" despite the fact D-Link products have been readily available from retailers in technology retail hot-spots like London's Tottenham Court Road for some time.

Said Tahira Perveen, Sales Manager, D-Link, UK and Ireland. "The agreement will certainly drive the D-Link brand further into the consumer arena."

The agreement with PC World is the latest announcement in a concerted effort by D-Link to execute its retail strategy, ensuring its products become more accessible to consumers. D-Link recently announced similar partnerships with major retailers Maplin and John Lewis. ®

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