Broadband take-up to spike
Our survey says punters are fed up with dial-up
Increased dissatisfaction with sluggish dial-up Net access is likely to increase demand for broadband services.
So says US-based research outfit - Parks Associates - which claims that the uptake up broadband is likely to spike over the coming months (following a dip in Q2) as more and more people satisfy their need for speed.
Its survey of Net users found that only one in ten of dial-up users is "extremely satisfied" with their narrowband connection compared to two years ago, when three in ten Net users were chuffed to bits with their service.
At the same time, half of those quizzed said they planned to hook up to a broadband connection at some point during the year.
"When combined, these two factors suggest favourable demand for broadband in the next few quarters," said Park Associates' Michael Greeson.
"Although little has changed in the substance and quality of narrowband service, dial-up subscribers are increasingly judging the quality of their connection based on the perception of what broadband has to offer," he said. ®