Feeds

Innovation Blue: What new logo?

  • alert
  • submit to reddit

Top three mobile application threats

Letters Innovation Blue is the Colour a Konica Minolta LogoWatch special

What new logo? All they have done is add the word 'Konica' to the start of their old logo.

Ian Thomas




Not really a new logotype. Minolta came up with the inexplicable blue circle twenty-odd years ago sometimes using it to replace the central "O" in Minolta. They merely added the Konica name to the mix. When the merger is trying to solve the money woes of both companies, you don't spend a lot on the new logo.

Andrew J. Heatlie


You failed to mention the slight similarity between the new logo and the old Minolta logo

The main difference (to my eyes at least) is that there are now five lines across the middle, instead of four. (I suppose the fifth line represents corporate takeovers!). And there is nothing in the new brand that is taken from the old Konica brand.

umm.. and they call it a merger. Just like when Compaq and HP merged and made a new corporate identity called 'HP' ;-)

Rob Ward.


I feel sure that I have missed the subtle changes in the shape of the "Globe Mark" or the changes in the dynamic relationship between the 5 lines of light, but to me it looks like all they have done is stick the name Konica on the existing Minolta logo, albeit adopting a new font Why no mention of the inherent qualities that this new typeface possesses I wonder? The stylish, graceful curves representing the design essence of the product range; modern yet classic. They have surely missed a major opportunity.

It would be interesting, possibly not very, to know what claims were made when Minolta originally adopted this logo and has the new symbolism evolved out of the allegorical iconography in a symbiotic growth reflecting the new partnership? Another opportunity going begging.

So much bollocks and it isn't even Friday afternoon.

Best regards, Clem Neville


Not the AT&T logo, then?

Carl Goodwin

Combat fraud and increase customer satisfaction

More from The Register

next story
Spanish village called 'Kill the Jews' mulls rebranding exercise
Not exactly attractive to the Israeli tourist demographic
Oz bank in comedy Heartbleed blog FAIL
Bank: 'We are now safely patched.' Customers: 'You were using OpenSSL?'
Happy 40th Playmobil: Reg looks back at small, rude world of our favourite tiny toys
Little men straddle LOHAN, attend tiny G20 Summit... ah, sweet memories...
Forget the beach 'n' boardwalk, check out the Santa Cruz STEVE JOBS FOUNTAIN
Reg reader snaps shot of touching tribute to Apple icon
Lego is the TOOL OF SATAN, thunders Polish priest
New minifigs like Monster Fighters are turning kids to the dark side
Dark SITH LORD 'Darth Vader' joins battle to rule, er, Ukraine
Only I can 'make an empire out of a republic' intones presidential candidate
Chinese company counters pollution by importing fresh air
Citizens line up for bags of that sweet, sweet mountain air
Google asks April Fools: Want a job? Be our 'Pokemon Master'
Mountain View is prankin' like it's 1999...
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.