Feeds

Innovation Blue is the Colour

Branding is the Game

  • alert
  • submit to reddit

Security for virtualized datacentres

LogoWatch So what do you do when you merge two camera companies? You guessed it, you design a new logo. Not only do you design a new logo, but you are overcome with an inexplicable urge to imbue your new marque with instant import.

You fail miserably to resist this inexplicable urge; instead you are irresistably drawn to tell world+dog what your logo means. World+dog shrugs shoulders, but you know better. After all your award-winning design consultancy has charged you a small fortune to distil everything you want to convey about your company into that nice new logo.

So Konica Minolta, ignore the sneers of the design illiterates and join the logotype elite.

P.S. We love your "Innovation Blue." ®

Konica Minolta -- The New Symbol Logo

Konica Minolta logo watch

<Konica Minolta Group -- Concept behind the New Symbol Logo>

The new symbol logo consists of a symbol mark and a logotype, and the design expresses the values that Konica Minolta provides to its customers.

<Symbol Mark>
This "Globe Mark", resembling a globe, represents the limitless expansion of Konica Minolta and the new value it offers to customers around the world.

The oval form is an expression of the trust and feeling of security given to customers and the harmony of the wide spectrum of technology. The five lines represent light and express the wide range of technical capabilities in the field of imaging. The blue color of this symbol mark expresses ingenious innovation, and the color has been named "Innovation Blue".

<Logotype>
This logotype is an expression of the precision and feeling of quality in the technologies and products created by Konica Minolta in the field of imaging. At the same time, it shows that the brand will continue to bring fresh surprises to customers.

With this new symbolic logo, the Konica Minolta Group aims to continuously provide new value, and become an essential company to its customers.

New hybrid storage solutions

More from The Register

next story
Every billionaire needs a PANZER TANK, right? STOP THERE, Paul Allen
Angry Microsoftie hauls auctioneers to court over stalled Pzkw. IV 'deal'
Apple's Mr Havisham: Tim Cook says dead Steve Jobs' office has remained untouched
'I literally think about him every day' says biz baron's old friend
Flaming drone batteries ground commercial flight before takeoff
Passenger had Something To Declare, instead fiddled while plane burned
Cops apologise for leaving EXPLOSIVES in suitcase at airport
'Canine training exercise' SNAFU sees woman take home booming baggage
WRISTJOB LOVE BONANZA: justWatch sex app promises blind date hookups
Mankind shuffles into the future, five fingers at a time
Jony Ive: Apple iWatch will SCREW UP Switzerland's economy
Apple's chief designer forgot one crucial point about overpriced bling
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.