Feeds

Firms to spend big on mobile e-mail

The Big Mo

  • alert
  • submit to reddit

The Essential Guide to IT Transformation

Currently, only a tiny proportion of people with business mobile phones use their handsets for e-mail, but Analysys says this is about to change.

The telecoms consultancy has said that in 2008, 40 percent of the 21 million Western Europeans who own business-centric mobile phones, 8.4 million users, will access their e-mail over their handsets. This figure is a considerable jump from less than 1 percent currently. Over the same period, the annual mobile service revenue generated by e-mail will increase from €49 million in 2003 to €2.9 billion.

"Businesses have been slow to start using mobile networks for services other than voice," says Katrina Bond, lead author of the report. "But mobile e-mail is set to lead the way as solutions to enable this valuable extension to existing person-to-person communications become more widespread."

In the report, which details various mobile e-mail tools such as Microsoft's Exchange Server 2003, RIM's BlackBerry solution and the NokiaOne solution, Analysys says that no single mobile e-mail package will dominate.

The report also claims that companies that run applications on their intranets, particularly specialist applications such as sales force automation (SFA), will be big revenue drivers for companies that provide mobile data services. This is because increasing service revenue will come from general Web access over mobile networks, not e-mail alone, said Bond. "However, mobile Web access alone will not be enough to convince businesses to start using mobile data services," she warned.

In fact, the report said that businesses will begin to use mobile devices for all sorts of Internet-based, non-voice services and spending by Western European companies on mobile data services will hit €8.1 billion by 2008, up from €1.8 billion in 2003. Interestingly, small and medium-sized businesses are to account for 78 percent of that spend, Analysys said.

© ENN

Build a business case: developing custom apps

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Speak your brains on SIGNAL-FREE mobile comms firm here
Is goTenna tech a goer? Time to grill CEO, CTO
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.