Evesham dangles condoms in student PC promo
Irresistible?
Posted in Channel, 21st July 2003 11:26 GMT
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Students gearing up for the next academic year can get free condoms when they buy a PC or notebook from Evesham Technology.
The gimmick is part of the company's latest venture to target the UK's 3.2m students in higher education.
As part of a promo students can get a 5 per cent discount on all Evesham PCs and notebooks bought before September 30.
What's more, they'll also get a whole load of other stuff including discount vouchers and goodies such as chart CD's for £7.99 from CD WOW, a free SIM card from o2 and packs of Mates condoms.
The offer is part of Evesham's decision to create a new student division within the company called e2students, which will target the UK's 3.2 million higher education students.
The new operation is set to go live on August 1 and will be backed by an advertising campaign. ®

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