Feeds

No more Computer for Dell

An Inc. will do

  • alert
  • submit to reddit

High performance access to file storage

Dell's shareholders have made sure no one will mistake the company for a computer maker.

As of today, Dell Computer Corp. is no more. It's Dell Inc. to you, thanks very much. The company's shareholders approved the name change during a Friday meeting in Texas, rejecting The Register's monicker suggestions.

This change shows that investors are "embracing Dell's broader reach," the company said, in a statement. However, last we checked, Dell's broadest reach extends from PCs to servers and storage. All computers.

The printer experiment is still in its infancy (and Lexmark makes the kit), handheld shipments have been halted and Dell's foray into solar powered cars is a huge gamble.

We're not afraid to give credit where it's due. Dell makes a mean projector.

Every slide in Dell's shareholder presentation has a server pictured on it. There are no flowers, candy bars or even ink cartridges anywhere in the PowerPoint preso.

The number one growth area listed by Dell covers servers, storage and services. That seems rather computer-centric. The second growth area is software, printers, networking, PDAs and projectors. There is a lot of computing going on there as well.

So why doesn't Dell want computer in its name?

Computer companies tend to spend a lot of cash on frivolous items such as research and development. Sun Microsystems is always being bashed for pouring billions into designing chips, servers, software and other technologies that eventually trickle down to assemblers like Dell at minimal cost.

Perhaps, that's the problem with the computer association. Dell is the king of manufacturing and likes to keep things simple. No frills, no fuss.

It's as easy as Dell. ®

High performance access to file storage

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
France bans managers from contacting workers outside business hours
«Email? Mais non ... il est plus tard que six heures du soir!»
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.