Feeds

Inflexible work kills creativity

Don't cramp my style

  • alert
  • submit to reddit

Security for virtualized datacentres

UK companies are jeopardising creativity through inflexible working hours.

The common practice of working late into the night kills creativity - except in workers under 24, according to research sponsored by Corel released today. Afternoon brainstorms which try to force creativity are actually killing productivity, the study suggests.

The survey finds that creative time varies by both gender and age group.

For example, few (16 per cent) of those between 16-24 feel at their most creative in the morning, compared to 44 per cent of 55-64 year olds. The majority of 16-24 year olds feel most creative in the evenings (46 per cent) whereas many 25-44 year olds feel most creative in the morning (30 per cent).

A third of men feel creative out of conventional working hours compared to only 24 per cent) of women.

Corel concludes that employers which require creativity in staff should offer more flexible working hours to improve imaginative output.

Many companies are considering, or already offer, their staff flexible working hours but this survey suggest that companies may need to take a more structured approach by finding out when the individual works best if they want to improve productivity.

"As part of our campaign for creativity we wanted to find out how British employers can maximise the creative talent within their organisation," said Amanda Bedborough, executive vice president, Corel. "Our study supports the beliefs of many chronobiologists or body clock scientists, who have suggested that if we don't listen to our body clock we won't perform as effectively. With a skill that it is so intangible such as creativity it is critical that it is not forced. Employers need to therefore consider helping their employees structure their day around when they perform tasks most effectively."

The survey, carried out by Dynamic Markets on behalf of Corel, quizzed 1,000 people of mixed aged groups and sexes throughout the UK on their attitudes to work and creativity. ®

Related Stories

Bosses and workers split over flexi-working
Flexi-working not so flexible
Tech firms climb on flexi-working bandwagon

Related Stories

Early Riser or Night Owl, it's all in the genes

Beginner's guide to SSL certificates

More from The Register

next story
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.