Feeds

Vodafone Live Shopping goes live

In UK

  • alert
  • submit to reddit

New hybrid storage solutions

Vodafone has launched Vodafone Live Shopping, a virtual shopping centre where UK subscribers can buy items over the phone using their credit card.

The British mobile operator has formed alliances with HMV, Thorntons, Oddbins, Gagetshop and Firebox, and said it is looking to bring more retailers onboard.

On Vodafone Live enabled-handsets there is an icon that takes the user through the retailers and provides a list of the items available for purchase, with a picture and description. Users select the product they would like to buy, pay with a credit card, and the item will be delivered to their registered delivery address. In addition, Vodafone Live customers will be able to get special offers from each of the retailers.

Lance Batchelor, marketing director, Vodafone UK, said he believes that the shopping service will be popular among Vodafone Live customers. However, it is understood that the service will not extend to Irish Vodafone Live subscribers, which numbered 38,000 as of March 2003.

M-commerce is a growing phenomenon, but it is far more developed in Asia than in Europe, party due to the region's head start in mobile data services in general. But other hurdles have caused problems with various m-commerce initiatives in Europe, including disputes between operators, retailers and sometimes banks over what each party would earn on each transaction. Though perhaps an even bigger challenge is getting people to use the technology and adapt to a different way of shopping.

Still, the popularity of Vodafone Live could help boosts the service. By end of the first quarter of 2003, there were close to 220,000 in the UK, and over 1 million across the group.

© ENN

Related stories

EC drafts m-payments blueprint
Mobile operators unveil Simpay
When is e-money not e-money? When it stays on your mobile phone
M-Commerce for All

Secure remote control for conventional and virtual desktops

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
'Serious flaws in the Vertigan report' says broadband boffin
Report 'fails reality test' , is 'simply wrong' and offers ''convenient' justification for FTTN says Rod Tucker
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.