Feeds

Vodafone Live Shopping goes live

In UK

  • alert
  • submit to reddit

Providing a secure and efficient Helpdesk

Vodafone has launched Vodafone Live Shopping, a virtual shopping centre where UK subscribers can buy items over the phone using their credit card.

The British mobile operator has formed alliances with HMV, Thorntons, Oddbins, Gagetshop and Firebox, and said it is looking to bring more retailers onboard.

On Vodafone Live enabled-handsets there is an icon that takes the user through the retailers and provides a list of the items available for purchase, with a picture and description. Users select the product they would like to buy, pay with a credit card, and the item will be delivered to their registered delivery address. In addition, Vodafone Live customers will be able to get special offers from each of the retailers.

Lance Batchelor, marketing director, Vodafone UK, said he believes that the shopping service will be popular among Vodafone Live customers. However, it is understood that the service will not extend to Irish Vodafone Live subscribers, which numbered 38,000 as of March 2003.

M-commerce is a growing phenomenon, but it is far more developed in Asia than in Europe, party due to the region's head start in mobile data services in general. But other hurdles have caused problems with various m-commerce initiatives in Europe, including disputes between operators, retailers and sometimes banks over what each party would earn on each transaction. Though perhaps an even bigger challenge is getting people to use the technology and adapt to a different way of shopping.

Still, the popularity of Vodafone Live could help boosts the service. By end of the first quarter of 2003, there were close to 220,000 in the UK, and over 1 million across the group.

© ENN

Related stories

EC drafts m-payments blueprint
Mobile operators unveil Simpay
When is e-money not e-money? When it stays on your mobile phone
M-Commerce for All

Security for virtualized datacentres

More from The Register

next story
HBO shocks US pay TV world: We're down with OTT. Netflix says, 'Gee'
This affects every broadcaster, every cable guy
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
iPhone 6 shunned by fanbois in Apple's GREAT FAIL of CHINA
Just 100 Beijing fanbois queue to pick up new mobe
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.