Feeds

Vodafone Live Shopping goes live

In UK

  • alert
  • submit to reddit

Best practices for enterprise data

Vodafone has launched Vodafone Live Shopping, a virtual shopping centre where UK subscribers can buy items over the phone using their credit card.

The British mobile operator has formed alliances with HMV, Thorntons, Oddbins, Gagetshop and Firebox, and said it is looking to bring more retailers onboard.

On Vodafone Live enabled-handsets there is an icon that takes the user through the retailers and provides a list of the items available for purchase, with a picture and description. Users select the product they would like to buy, pay with a credit card, and the item will be delivered to their registered delivery address. In addition, Vodafone Live customers will be able to get special offers from each of the retailers.

Lance Batchelor, marketing director, Vodafone UK, said he believes that the shopping service will be popular among Vodafone Live customers. However, it is understood that the service will not extend to Irish Vodafone Live subscribers, which numbered 38,000 as of March 2003.

M-commerce is a growing phenomenon, but it is far more developed in Asia than in Europe, party due to the region's head start in mobile data services in general. But other hurdles have caused problems with various m-commerce initiatives in Europe, including disputes between operators, retailers and sometimes banks over what each party would earn on each transaction. Though perhaps an even bigger challenge is getting people to use the technology and adapt to a different way of shopping.

Still, the popularity of Vodafone Live could help boosts the service. By end of the first quarter of 2003, there were close to 220,000 in the UK, and over 1 million across the group.

© ENN

Related stories

EC drafts m-payments blueprint
Mobile operators unveil Simpay
When is e-money not e-money? When it stays on your mobile phone
M-Commerce for All

Recommendations for simplifying OS migration

More from The Register

next story
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Speak your brains on SIGNAL-FREE mobile comms
Readers chat to the pair who flog the tech
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?