Feeds

Vodafone Live Shopping goes live

In UK

  • alert
  • submit to reddit

Remote control for virtualized desktops

Vodafone has launched Vodafone Live Shopping, a virtual shopping centre where UK subscribers can buy items over the phone using their credit card.

The British mobile operator has formed alliances with HMV, Thorntons, Oddbins, Gagetshop and Firebox, and said it is looking to bring more retailers onboard.

On Vodafone Live enabled-handsets there is an icon that takes the user through the retailers and provides a list of the items available for purchase, with a picture and description. Users select the product they would like to buy, pay with a credit card, and the item will be delivered to their registered delivery address. In addition, Vodafone Live customers will be able to get special offers from each of the retailers.

Lance Batchelor, marketing director, Vodafone UK, said he believes that the shopping service will be popular among Vodafone Live customers. However, it is understood that the service will not extend to Irish Vodafone Live subscribers, which numbered 38,000 as of March 2003.

M-commerce is a growing phenomenon, but it is far more developed in Asia than in Europe, party due to the region's head start in mobile data services in general. But other hurdles have caused problems with various m-commerce initiatives in Europe, including disputes between operators, retailers and sometimes banks over what each party would earn on each transaction. Though perhaps an even bigger challenge is getting people to use the technology and adapt to a different way of shopping.

Still, the popularity of Vodafone Live could help boosts the service. By end of the first quarter of 2003, there were close to 220,000 in the UK, and over 1 million across the group.

© ENN

Related stories

EC drafts m-payments blueprint
Mobile operators unveil Simpay
When is e-money not e-money? When it stays on your mobile phone
M-Commerce for All

Beginner's guide to SSL certificates

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
Ofcom tackles complaint over Premier League footie TV rights
Virgin Media: UK fans pay the most for the fewest matches
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.