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3 moves into Superdrug

Nappies, aspirin and a video phone, please

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3 UK is to open 60 store-within-a-store outlets in prime Superdrug locations. The deal with the Boots wannabe takes retail distribution for UK's newest mobile phone network' above 2,000 outlets.

Following a very slow start and handicapped by expensive video phones with battery life measured sometimes in minutes, 3's UK business is at last picking up. Last month, the company slashed talk prices by two-thirds and now the customers are rolling in.

The company is upto 100,000 UK subscribers, with leading retailer Carphone Warehouse currently signing up 3,000 subscribers a week and some independent retailers concentrating wholly on selling 3 phones and services, The Sunday Times reports. There's a helluva long way to go, if the 3 is to reach its stated target of 1 million UK subscribers by the end of the year. But at least this goal no longer seems entirely ludicrous. ®

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