Feeds

HP greets Madison with Integrity

Fingers crossed

  • alert
  • submit to reddit

Build a business case: developing custom apps

Hewlett-Packard has greeted Intel's new Madison chip with a host of new servers and a new brand.

HP has laid out an aggressive roadmap for servers based on Intel's latest 64bit chip. Right off the bat, HP said it plans to add Madison to existing two processor and four processor systems, On top of that, HP will roll out 16 processor, 32 processor and 64 processor Superdome systems based on Itanic. Later this year, midrange eight processor and 16 processor boxes will arrive as well. All of the servers will be sold under the new Integrity Server brand.

But that's not all.

In the near future, HP has plans for a two processor box targeted at the telco market, two new workstations, and a pre-packaged high performance computing cluster built on Madison. In 2004, an Itanic replacement for NonStop servers will appear.

The sense of urgency is clear. HP has to shift all of its customers off the proprietary chip architectures of old and onto the, uh hem, industry standard of the future. Itanic may not be shipping in volume now, but fear not. Virgins have been readied for sacrifice.

To its credit, HP has picked up some of the early, big Itanium deals and its impressive array of systems should build on this trend.

While waiting for Itanic to "ramp," HP continues to update its more profitable line of Xeon servers. HP matched Intel's Xeon MP speed-bumps by adding the new chips to its eight processor and below ProLiant boxes.

HP continues to pitch its Intel-only server line as the better option against the RISC-muddled products of Sun and IBM.

In case HP users have any doubts about boarding the Itanic, the company's marketing department has prepared a helpful mantra.

"Itanium will win the market. HP will win with Integrity," we are told.

Please chant this three times and then continue with your software port. ®

Boost IT visibility and business value

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
VVOL update: Are any vendors NOT leaping into bed with VMware?
It's not yet been released but everyone thinks it's the dog's danglies
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
SHOCK and AWS: The fall of Amazon's deflationary cloud
Just as Jeff Bezos did to books and CDs, Amazon's rivals are now doing to it
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.