Feeds

HP greets Madison with Integrity

Fingers crossed

  • alert
  • submit to reddit

Security for virtualized datacentres

Hewlett-Packard has greeted Intel's new Madison chip with a host of new servers and a new brand.

HP has laid out an aggressive roadmap for servers based on Intel's latest 64bit chip. Right off the bat, HP said it plans to add Madison to existing two processor and four processor systems, On top of that, HP will roll out 16 processor, 32 processor and 64 processor Superdome systems based on Itanic. Later this year, midrange eight processor and 16 processor boxes will arrive as well. All of the servers will be sold under the new Integrity Server brand.

But that's not all.

In the near future, HP has plans for a two processor box targeted at the telco market, two new workstations, and a pre-packaged high performance computing cluster built on Madison. In 2004, an Itanic replacement for NonStop servers will appear.

The sense of urgency is clear. HP has to shift all of its customers off the proprietary chip architectures of old and onto the, uh hem, industry standard of the future. Itanic may not be shipping in volume now, but fear not. Virgins have been readied for sacrifice.

To its credit, HP has picked up some of the early, big Itanium deals and its impressive array of systems should build on this trend.

While waiting for Itanic to "ramp," HP continues to update its more profitable line of Xeon servers. HP matched Intel's Xeon MP speed-bumps by adding the new chips to its eight processor and below ProLiant boxes.

HP continues to pitch its Intel-only server line as the better option against the RISC-muddled products of Sun and IBM.

In case HP users have any doubts about boarding the Itanic, the company's marketing department has prepared a helpful mantra.

"Itanium will win the market. HP will win with Integrity," we are told.

Please chant this three times and then continue with your software port. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
IBM storage revenues sink: 'We are disappointed,' says CEO
Time to put the storage biz up for sale?
'Hmm, why CAN'T I run a water pipe through that rack of media servers?'
Leaving Las Vegas for Armenia kludging and Dubai dune bashing
Microsoft and Dell’s cloud in a box: Instant Azure for the data centre
A less painful way to run Microsoft’s private cloud
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
Windows 10: Forget Cloudobile, put Security and Privacy First
But - dammit - It would be insane to say 'don't collect, because NSA'
CAGE MATCH: Microsoft, Dell open co-located bit barns in Oz
Whole new species of XaaS spawning in the antipodes
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.