Feeds

Branded pigeons invade Wimbledon

Fowl in your face

  • alert
  • submit to reddit

Choosing a cloud hosting partner with confidence

LogoWatch Would you buy a video game because a pigeon told you too?

Game maker Acclaim hopes the answer is an emphatic, "yes". It plans to invade this week's Wimbledon championship with twenty Virtua Tennis 2 branded birds, the BBC reports. The homing pigeons will fly down during pre-match warmups, sporting spray-painted logos, and then return to a secret location in south west London.

Acclaim officials assured the BBC that no harm would come to the birds. The flying rats will merely be coated in a water-based paint.

The Lawn Tennis Association has received warning about the prank, but doesn't see any problems. Let the flying marketeers loose.

Acclaim admits the stunt may cause more than a few servings of strawberries and cream to be ruined by pigeon droppings.

"The Wimbledon tournament is famous for the occasional descent by pigeons on to Centre Court, but our advertising pigeons are trained to go straight for the fans and flap their logos in front of them," Larry Sparks, vice president of marketing at Acclaim, told the BBC.

It seems a tad aggressive to send the pigeons right at the fans, especially in a sport as civilized at tennis. This is, however, the same company that asked people to change their name to Turok to promote a game by the same name.

On a side note, IBM will again be hosting the Wimbledon Web site. Big Blue provides this service for every grand slam and does a good job of it. ®

Related Links

BBC story
Wimbledon site

Security for virtualized datacentres

More from The Register

next story
Every billionaire needs a PANZER TANK, right? STOP THERE, Paul Allen
Angry Microsoftie hauls auctioneers to court over stalled Pzkw. IV 'deal'
WRISTJOB LOVE BONANZA: justWatch sex app promises blind date hookups
Mankind shuffles into the future, five fingers at a time
Apple's Mr Havisham: Tim Cook says dead Steve Jobs' office has remained untouched
'I literally think about him every day' says biz baron's old friend
Flaming drone batteries ground commercial flight before takeoff
Passenger had Something To Declare, instead fiddled while plane burned
Cops apologise for leaving EXPLOSIVES in suitcase at airport
'Canine training exercise' SNAFU sees woman take home booming baggage
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.