Feeds

Branded pigeons invade Wimbledon

Fowl in your face

  • alert
  • submit to reddit

Internet Security Threat Report 2014

LogoWatch Would you buy a video game because a pigeon told you too?

Game maker Acclaim hopes the answer is an emphatic, "yes". It plans to invade this week's Wimbledon championship with twenty Virtua Tennis 2 branded birds, the BBC reports. The homing pigeons will fly down during pre-match warmups, sporting spray-painted logos, and then return to a secret location in south west London.

Acclaim officials assured the BBC that no harm would come to the birds. The flying rats will merely be coated in a water-based paint.

The Lawn Tennis Association has received warning about the prank, but doesn't see any problems. Let the flying marketeers loose.

Acclaim admits the stunt may cause more than a few servings of strawberries and cream to be ruined by pigeon droppings.

"The Wimbledon tournament is famous for the occasional descent by pigeons on to Centre Court, but our advertising pigeons are trained to go straight for the fans and flap their logos in front of them," Larry Sparks, vice president of marketing at Acclaim, told the BBC.

It seems a tad aggressive to send the pigeons right at the fans, especially in a sport as civilized at tennis. This is, however, the same company that asked people to change their name to Turok to promote a game by the same name.

On a side note, IBM will again be hosting the Wimbledon Web site. Big Blue provides this service for every grand slam and does a good job of it. ®

Related Links

BBC story
Wimbledon site

Remote control for virtualized desktops

More from The Register

next story
Apple CEO Tim Cook: My well-known gayness is 'a gift from GOD'
'I have benefited from the sacrifice of others'
MEN: For pity's sake SLEEP with LOTS of WOMEN - and avoid Prostate Cancer
And, um, don't sleep with other men. If that's what worries you
Jim Beam me up, Scotty! WHISKY from SPAAACE returns to Earth
They're insured for $1m, before you thirsty folks make plans
Now: The REAL APPLE NEWS you need to know
OMG! Gravity's totes amazeballs. Calm down, George Clooney, not your film
Boffins who stare at goats: I do believe they’re SHRINKING
Alpine chamois being squashed by global warming
Let's make an app that POSTS your POO to APPLE HQ
Plus: It's OPEN WARFARE in the Linux greybeard world
Adorkable overshare of words like photobomb in this year's dictionaries
And hipsters are finally defined as self-loathing. Sort of
Not a loyal follower of @BritishMonarchy? You missed The QUEEN*'s first Tweet
Her Maj opens 'Information Age' at the Science Museum
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.