Feeds

Branded pigeons invade Wimbledon

Fowl in your face

  • alert
  • submit to reddit

High performance access to file storage

LogoWatch Would you buy a video game because a pigeon told you too?

Game maker Acclaim hopes the answer is an emphatic, "yes". It plans to invade this week's Wimbledon championship with twenty Virtua Tennis 2 branded birds, the BBC reports. The homing pigeons will fly down during pre-match warmups, sporting spray-painted logos, and then return to a secret location in south west London.

Acclaim officials assured the BBC that no harm would come to the birds. The flying rats will merely be coated in a water-based paint.

The Lawn Tennis Association has received warning about the prank, but doesn't see any problems. Let the flying marketeers loose.

Acclaim admits the stunt may cause more than a few servings of strawberries and cream to be ruined by pigeon droppings.

"The Wimbledon tournament is famous for the occasional descent by pigeons on to Centre Court, but our advertising pigeons are trained to go straight for the fans and flap their logos in front of them," Larry Sparks, vice president of marketing at Acclaim, told the BBC.

It seems a tad aggressive to send the pigeons right at the fans, especially in a sport as civilized at tennis. This is, however, the same company that asked people to change their name to Turok to promote a game by the same name.

On a side note, IBM will again be hosting the Wimbledon Web site. Big Blue provides this service for every grand slam and does a good job of it. ®

Related Links

BBC story
Wimbledon site

High performance access to file storage

More from The Register

next story
Forget the beach 'n' boardwalk, check out the Santa Cruz STEVE JOBS FOUNTAIN
Reg reader snaps shot of touching tribute to Apple icon
Happy 40th Playmobil: Reg looks back at small, rude world of our favourite tiny toys
Little men straddle LOHAN, attend tiny G20 Summit... ah, sweet memories...
Oz bank in comedy Heartbleed blog FAIL
Bank: 'We are now safely patched.' Customers: 'You were using OpenSSL?'
Lego is the TOOL OF SATAN, thunders Polish priest
New minifigs like Monster Fighters are turning kids to the dark side
Dark SITH LORD 'Darth Vader' joins battle to rule, er, Ukraine
Only I can 'make an empire out of a republic' intones presidential candidate
Chinese company counters pollution by importing fresh air
Citizens line up for bags of that sweet, sweet mountain air
Google asks April Fools: Want a job? Be our 'Pokemon Master'
Mountain View is prankin' like it's 1999...
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.