Feeds

AT&T pitches public WiFi at Big Biz

Road warriors, we're coming ATT ya

  • alert
  • submit to reddit

Remote control for virtualized desktops

The Register's Wireless LAN Channel

AT&T is rolling out WiFi hotspots across the hotel lobbies and airport lounges of America and is pitching the service very much at road warriors and their big business employers.

The telco says that it will deliver secure access from its public WiFi network to corporate intranets in 2003. And in the following year it will offer access to AT&T secure network services over its public WLAN network.

It makes good economic sense to for AT&T to public WLAN on business users, and especially existing business users. With assured security and seamless billing, AT&T can keep corporate customers happy. And there is more chance of turning a profit by getting and keeping the high-roller suits on board. As we have noted, the chances of success for public WLAN networks which rely on people seeking entertainment, freelance journalists and sundry passers-by are slim indeed.

But by definition, road warriors are not a captive market. AT&T's WiFi network is unlikely to be ubiquitous. The company will need to come to terms with rival networks to deliver seamless roaming and service provision, if it is to offer anything more than patchy coverage.

AT&T made its WiFi announcement yesterday at SUPERCOMM 2003. In a keynote speech CEO David Dorman announced the company is investing $500m this year in upgrading corporate customer service.

"From ordering and provisioning to maintenance and billing, nearly all aspects of customer experience in the telecom industry have been broken for more than 20 years," he said.

Don't we know it. The AT&T press release replete with upgrade news is here. ®

Related stories

Wi-Fi hotspots mean some burnt fingers
Operators falling short of ambitious Wi-Fi roll-out plans
Free Wi-Fi punted to pubs and hotels
Public Wi-Fi has look and feel of a dead duck

The Register's Wireless LAN Channel

Secure remote control for conventional and virtual desktops

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.