Feeds

AT&T pitches public WiFi at Big Biz

Road warriors, we're coming ATT ya

  • alert
  • submit to reddit

Top three mobile application threats

The Register's Wireless LAN Channel

AT&T is rolling out WiFi hotspots across the hotel lobbies and airport lounges of America and is pitching the service very much at road warriors and their big business employers.

The telco says that it will deliver secure access from its public WiFi network to corporate intranets in 2003. And in the following year it will offer access to AT&T secure network services over its public WLAN network.

It makes good economic sense to for AT&T to public WLAN on business users, and especially existing business users. With assured security and seamless billing, AT&T can keep corporate customers happy. And there is more chance of turning a profit by getting and keeping the high-roller suits on board. As we have noted, the chances of success for public WLAN networks which rely on people seeking entertainment, freelance journalists and sundry passers-by are slim indeed.

But by definition, road warriors are not a captive market. AT&T's WiFi network is unlikely to be ubiquitous. The company will need to come to terms with rival networks to deliver seamless roaming and service provision, if it is to offer anything more than patchy coverage.

AT&T made its WiFi announcement yesterday at SUPERCOMM 2003. In a keynote speech CEO David Dorman announced the company is investing $500m this year in upgrading corporate customer service.

"From ordering and provisioning to maintenance and billing, nearly all aspects of customer experience in the telecom industry have been broken for more than 20 years," he said.

Don't we know it. The AT&T press release replete with upgrade news is here. ®

Related stories

Wi-Fi hotspots mean some burnt fingers
Operators falling short of ambitious Wi-Fi roll-out plans
Free Wi-Fi punted to pubs and hotels
Public Wi-Fi has look and feel of a dead duck

The Register's Wireless LAN Channel

Top three mobile application threats

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.