Feeds

mmO2 launches Active mobile Net offering

Chasing more data-driven revenue

  • alert
  • submit to reddit

Boost IT visibility and business value

European cellular network provider mmO2 today launched Active, a mobile Internet offering.

With Active, mmO2 is bidding to compete with market leader Vodafone, which launched its own mobile Net service, Live, late last year and has already attracted over one million users. Active also represents the telco's pitch to sell more feature-rich, colour handsets and drive up data service revenue.

mmO2 will bundle Active as standard on all handsets next month. For now, over 350,000 O2 customers can use the service. Active integrates a number of offerings mmO2 has already offered across its O2 network, including games, and also provides customers with downloadable ringtones and video footage, plus multimedia messaging and chat. Some components are free, others must be paid for through a subscription package.

Going forward, the loss-making mmO2 hopes Active will provide a platform for third-party services and products.

Having written down its investment in 3G licences, mmO2 has effectively said it believes the multimedia and other non-voice services that cellphone users want can be delivered by today's technology. mmO2 lost £10.2 billion last year - largely through asset writedowns - and will be looking to Active to form a platform for new, hi-tech revenue streams it can deliver as cheaply as possible.

Indeed: "O2 Active is critical as we head towards our target of 25 per cent of service revenues from data by end 2004," said mmO2's chief marketing and data officer, Kent Thexton, in a statement.

Accessing the icon-based Active service is billed just like a WAP browsing call, the price of which depends on the customer's O2 access package. Some downloads will be free, others will require a subscription payment. Ditto Active's information offerings, such as news and entertainment.

To encourage users to try the service, mmO2 said customers will automatically find a bookmark to Active next time they visit an existing O2 WAP bookmark. It also said it will work with handset makers to add O2 Active buttons to phones, and named Samsung as one of those it is partnering with. That said, the company will be initially touting Nokia's Symbian-based 3650 as the ideal Active handset. ®

Related Stories

mmO2 weighs in with £10.2bn loss
mmO2 preps market for 3G writedowns
mmO2 sells Dutch ops for peanuts
mmO2 slashes number of free Web-based texts
Music for mobiles, the O2 way

Secure remote control for conventional and virtual desktops

More from The Register

next story
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
Tech city types developing 'Google Glass for the blind' app
An app and service where other people 'see' for you
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
UK mobile coverage is BETTER than EVER, networks tell Ofcom
Regulator swallows this line and parrots it back out at us. What are they playing at?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.