UK Plc clueless about Web site value

'Surprising'

Two thirds of UK businesses haven't got a clue whether their Web site gives them value for money.

Of the 500 UK businesses quizzed as part of some research or other, 65 per cent of companies were unable to measure the return on investment (ROI) from their sites.

It seems they were simply unable to say whether the sites were worth all the cash that's been chucked at them.

According to the research by software outfit Macromedia, a majority of companies have spent a loadsamoney developing their sites.

However, they have "no idea whether that budget had been spent wisely, wasted or somewhere in between".

Said Macromedia's Fiona Coughlan: "Some companies take a completely fundamental view, correlating ROI directly to increased sales.

"Others take contributing factors such as the number of sales leads generated into account.

"The most surprising thing about this research is that it shows that most are prepared to invest in a strategic Internet strategy without having the means to measure the return for the investment." ®

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