Skip to content

Biting the hand that feeds IT

The Register ®


Related Whitepapers

[Print][Mobile][Alerts]

AOL's ‘Connie’ faces uncertain future

Is this the end, sniff?

Published Friday 23rd May 2003 13:06 GMT

AOL UK has denied that the omission of "Connie" from its current series of TV ads spells the end of the road for its annoying advertising cyber-genie.

A spokesman for AOL UK insisted that Connie was still with AOL but conceded that "she may not have quite a high profile in the future".

"She's taken a bit of a back seat - but she's not gone," he said.

AOL UK is currently running ads to plug its latest AOL 8.0 software. The ads feature people daydreaming about their ideal world online while sub-consciously drawing the figure "eight" - geddit?

Connie first hit the UK's TV screens way back in 1998. She quickly became the public face of AOL UK by nannying the nation's growing band of novice Net users.

In 2000 Connie was described as a "prissy know-all is a strange choice to symbolise the exciting new media revolution" by the advertising industry as the character topped the list of duff ads.

Last year Rachel Willis, the model and actress who plays AOL UK's cyber-genie Connie in its ads, was mugged on her way home in South London.

Thankfully, she was OK, just a little shaken. ®

Related Stories

AOL's Connie attacked in street
AOL and BT triumph with ad turkeys

Track this type of story as a custom Atom/RSS feed or by email.
Previous Article Next Article
whitepaper title

Enabling the Data Center Metamorphosis

This independent analyst paper gives real world advice on transforming your datacenter into a streamlined, dynamic, liquid engine capable of handling growth..
whitepaper title

Gartner Paper: US Data Centers - The Calm Before the Storm

U.S. enterprise data centers face considerable space and energy constraints over the next few years. Download this free independent report to read more..
Whitepapers Jobs

Top 20 storiesAll The Week’s HeadlinesArchiveSearch