Feeds

Hey! You! Get onna The Cloud

WiFi access in UK pubs scheme goes live

  • alert
  • submit to reddit

High performance access to file storage

The Register's Wireless LAN Channel

The Cloud, the UK-wide broadband WiFi hot spot network, yesterday began offering its services at 200 pubs in the UK.

Service is free for the next six weeks. Meanwhile The Cloud, which is part of the Inspired Broadcast Networks and Leisure Link Group, will roll out its services to 1,000 sites (all pubs) by the beginning of July and 3,000 sites by the end of the year.

The Cloud has access to thousands of public venues where Inspired has connected entertainment machines, which are the process of been upgraded from ISDN to broadband connections. With these connections going in WiFi access is a natural addition.

Essentially the company is building a wholesale network that will allow large mobile operators and telcos, like BT and Vodafone, to offer their customers mobile access under their own brand. The idea is WiFi access from The Cloud can be bundled with GPRS or 3G data services from mobile operators. The Cloud will also offer a pay as you go service priced so that it doesn't compete with its wholesale partners at around £5 per hour.

Ericsson, which is providing WiFi kit, and Intel backed the Cloud at a launch event in London last night.

The Cloud has signed its first service provider deal with BT OpenZone, with the revenue-sharing deal beginning on July 1.

George Polk, managing director of The Cloud, told The Register the company is also in talks with Vodafone. He expressed confidence that the overall growth of the WiFi market will allow the project to reach profitability "within the next 12 months".

But are pubs the right environment for wireless computing, we asked?

"If you're looking for a place in the middle of the say to meet someone or spend some time working on a laptop, what better place is there than a pub," Polk said.

"Not many people used laptops in coffee houses before WiFi was introduced and we expect much the same thing to happen in pubs." ®

Related Story

1,000 pubs to get WiFi

The Register's Wireless LAN Channel

High performance access to file storage

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
Skype pimps pro-level broadcast service
Playing Cat and Mouse with the media
Beat it, freetards! Dyn to shut down no-cost dynamic DNS next month
... but don't worry, charter members, you're still in 'for life'
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.