Feeds

NTL hit by ad watchdog ruling

Take that, and that, and that

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

The advertising watchdog has dismissed complaints concerning NTL's boast that its broadband service offers "unlimited surfing" even though it has imposed a cap.

As reported last week by The Register, the Advertising Watchdog Authority (ASA) agreed with the cableco that "because residential users enjoyed 24 hours a day, seven days a week broadband access and they were able to download 1Gb of data in a day without their access being halted and without being charged extra, [NTL was] justified in advertising that [its] fixed-monthly-fee broadband access offered unlimited Internet usage.

However, NTL wasn't so lucky with a second complaint that questioned its claim: "High Speed Broadband Internet only £14.99 a month From the UK's No.1 Broadband Internet provider...".

That complaint came from monster ISP Freeserve which argued that users of NTL's 128 kbps product should not be counted as broadband customers, and thus challenged the claim that NTL was "the UK's No.1 Broadband Internet provider".

NTL argued that when you include all 128 kbps punters along with it higher-speed customers (that's more than half according to internal figures seen by El Reg, by the way), then it did have more residential broadband customers than other ISPs in the UK.

However, the ASA disagreed claiming that the statement - "the UK's No.1 Broadband Internet provider" - without qualification, was likely to mislead.

Elsewhere in the tit-for-tat world of broadband, BT complained about Telewest's claim that its broadband service was "easier to install than BT". The Telewest copy went on: "When it comes to installation, we'll send an engineer round to install it for you. (BT leave you to figure out the installation process for yourself and they charge you a lot more.)"

BT denied that its BT Broadband service was "difficult to install". It also got the hump that it "charged a lot more for installation".

The ASA upheld the first complaint but threw out the other. ®

Related Story

NTL to escape ASA ad cap rap
NTL has 380k 128K 'broadband' punters
Oftel redefines broadband
NTL's 128k service is/is not broadband - ASA

Remote control for virtualized desktops

More from The Register

next story
Mighty Blighty broadbanders beg: Let us lay cable in BT's, er, ducts
Complain to Ofcom that telco has 'effective monopoly'
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.