Feeds

Ask Jeeves: Why did you junk Espotting for Google?

Well, sir...

  • alert
  • submit to reddit

Choosing a cloud hosting partner with confidence

Ask Jeeves UK is to replace its sponsored search results supplier, swapping Espotting for Google AdWords.

The search company has already used Google AdWords "with excellent results" for nine months in the US, a spokeswoman noted. The financial terms offered by Google for Ask Jeeves' UK business was better, she said. In other words it struck a good deal over revenue split.

As with the Espotting gig, Ask Jeeves UK will position the top three listing from advertisers, supplied this time of course from Google. The advertisers are corralled into a section called "Websites I can show you" and are labelled as sponsored.

Ask Jeeves is the UK's 11th biggest Web property, claiming 6.6 million unique UK users a month - or 21 per cent of the country's search audience. With Ask Jeeves UK under its belt, Google now claims a UK reach of 63 per cent for its AdWords listings.

So the loss of Ask Jeeves UK must come as a blow for Espotting, Europe’s “best paid placement service”, not least because independent search engine with huge audiences are somewhat thin on the ground.

In press statements this year, the company pointed out that both Overture, the world's biggest sponsored search results supplier, and Google are in effect competing with their customers, because they have their own search portals too (Overture this year bought up both FAST's consumer business and AltaVista – both Espotting customers).

Yahoo! may have got the message. Yesterday it revealed that 21 per cent of its quarterly income came from Overture. Overture on the other hand is dependent on Yahoo! and MSN, relying on the two portals for more than 60 per cent of revenues. So you can see why Overture is keen to open its options by buying AltaVista and co.

And you can see why Yahoo! could be uncomfortable in relying upon a firm which one day may well be a major competitor. In March, The DotComScoop’s Ben Silverman splashed a story that Yahoo! was negotiating to buy Espotting. It still ain’t happened. But such a deal makes sense as Yahoo! is keen to implement its own vertical integration, buying the HotJobs job board and Inktomi search engine technology, among others. ®

Related stories

Yahoo! buys! Inktomi!
Overture buys FAST's web search biz
AltaVista flogged to Overture
Yahoo! wrests HotJobs from Monster.com

Choosing a cloud hosting partner with confidence

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.