Interland climbs into embed with PayPal
Interland, the US web hosting biz, is to incorporate PayPal payment options into new ecommerce storefronts.
The fruit of its labour is called E-Store Builder, a shop-building tool pitched at small and home-based businesses. Presumably the PayPal button will be an attractive option for businesses which are unable to get credit card merchant status.
E-Store Builder give Interland another weapon in its armoury to fend off Yahoo!'s increasingly determined assault on the SME sector, Interland's traditional heartland.
In December last year, Interland announced the purchase of Trellix Corp, a web building tools outfit. ®
Small Businesses Can Now Create Robust Online Stores with E-Store Builder(TM)
Interland (Nasdaq: INLD), the leading provider of Web hosting and online services for small and medium businesses, has combined its Web site creation and hosting technologies with PayPal's electronic transaction platform to create E-Store Builder(TM), an online storefront building tool specifically designed for small and home-based businesses.
E-Store Builder is part of Interland's latest comprehensive suite of easy-to-use online services called Business Solutions, which provides all the tools and services a business needs to build, manage and promote a successful online presence.
"Interland's partnership with PayPal is the natural extension of two industry leaders dedicated to making online commerce functionality available to the growing, yet underserved, SMB market," said Joel J. Kocher, chairman and chief executive officer of Interland. "Interland's E-Store Builder has been carefully designed to meet the unique needs of small and home-based businesses seeking to expand and enhance their ability to produce revenue online."
With Interland's E-Store Builder, setup is so clean and simple that small and home-based businesses never have to work with HTML or complex applications. Working in a wizard-driven authoring environment, the user simply selects a desired product and catalog layout, then defines categories and individual product entries. With a single click, E-Store Builder then automatically places the completed catalog of products and PayPal 'Buy' buttons into the end user's Web site where it takes on the look and feel of the site's design. E-Store Builder is also extremely scalable; it can even accommodate professional high-traffic applications, which, up until now, could only be accomplished with complex and expensive solutions.
"Using E-Store Builder, Interland's Business Solutions customers now have the power to sell online with the ease of a couple of clicks and no merchant account set-up or monthly fees," said Todd Pearson, vice president of merchant services for PayPal. "Prior to Interland's integration with PayPal, Web site owners needed to open their own merchant account and integrate complex transaction platforms into their sites. By incorporating PayPal into E-Store Builder, Interland has made it easy for small businesses to easily and cost effectively commerce-enable their Web sites."
PayPal's industry leading payment platform is integrated throughout Interland's E-Store Builder, providing single-click access to many of the tools necessary to manage and run an online store, including the ability to automatically include buy buttons with each product, set prices, define payment options and shipping methods. And most importantly, the secure PayPal shopping cart allows buyers to purchase multiple items from the builder's online store through a seamless checkout process. Interland's customers are then able to track orders received and have access to reports through PayPal's robust reporting tools.
More information about E-Store Builder, one of many features found in Interland's Business Solutions portfolio, is available by visiting: .