Feeds

Microsoft's growing threat to biz app rivals

End-to-End

  • alert
  • submit to reddit

Reducing the cost and complexity of web vulnerability management

Microsoft is placing increased significance on its Business Solutions division, investing $2 billion and merging the SMB (small to medium businesses) and Business Solutions sales teams. The division's history of seeming semi-independence is over, and the increased level of backing will give specialist mid-market business application vendors a fresh cause to be fearful of Microsoft.

Doug Burgum, head of Microsoft Business Solutions, has said the division is undergoing a massive step-up in terms of its significance within Microsoft. The company is investing $2 billion in the division, which will be split across product development, sales and marketing initiatives and investment in its partner channel.

Of equal significance is an internal realignment of the sales operation whereby the Business Solutions sales team and the core Microsoft SMB sales team will come together as one unit under the Business Solutions banner to massively ramp up market momentum.

The move means that for the first time, Microsoft will be able to offer SMB customers a single point of sales contact and support for its complete technology and application stack - a proposition that comes with the implicit promise of affordable, manageable integration.

Previously, the SMB sales team sold the Windows platform, SQL Server, Exchange Server and the Office desktop application suite, leaving the Business Solutions division to sell business applications including the Navision and Great Plains lines plus in-house developed ones like Microsoft CRM. This approach created unnecessary complications for customers, as in some instances it meant they had to split a single solution purchase across two different sales operations.

The end-to-end offering is likely to be a compelling argument among risk-averse, limited-resourced mid-market organizations. These can often be fazed by the prospect and the cost implications of putting together and managing the complex mix of middleware technologies and applications from multiple vendors that are needed to automate business operations.

Although Microsoft Business Solutions is one of the seven core business units within Microsoft as a whole, it has maintained a semi-independent air and has appeared to have a lesser role within the organization. What is clear from these initiatives is that this is all changing and Microsoft will support the division with the full force of its brand and its deep resources as it attempts to capture the fragmented mid-market.

© datamonitor logo

Datamonitor is offering Reg readers some of its technology research FOC. Check it out here.

The next step in data security

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Why Oracle CEO Larry Ellison had to go ... Except he hasn't
Silicon Valley's veteran seadog in piratical Putin impression
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.