Feeds

Dixons won't repeat misleading credit ad

OFT wins 'informal undertakings'

  • alert
  • submit to reddit

New hybrid storage solutions

Dixons Stores Group (DSG) has received a ticking off from the Office of Fair Trading (OFT) over misleading advertising.

Currys, one of DSG's stable of retailers, was found to be advertising misleading ads for interest-free credit - something the OFT won't stand for.

Why? Well, although the "no interest" or "0%" loans might sound tempting, it seems that if the loan wasn't paid off in full at the end of the interest free period, then interest would be charged for the whole period of the loan.

And that is a big no-no, as far as the OFT is concerned, since such ads break the law and can mislead consumers.

Dixons - along with a number of other retailers - had already given assurances that they wouldn't run such ads. However, in this one case in a Currys store Dixons has admitted that it was at fault blaming the incident on a "marketing error".

It has now given "informal undertakings" that it will change the advertising of its in-store credit to end misleading 'no interest' claims, said the OFT today.

In a statement John Vickers, OFT chairman, said: "A company advertising 'interest free' or 'no interest' credit deals must offer just that - credit without interest. Consumers should not be misled by inaccurate advertising." ®

Related Story

Dabs.com and Time bow to OFT pressure

New hybrid storage solutions

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.