Feeds

Mortal Kombat ad ‘condoned violence’

Ad watchdog not happy

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

A poster advertising the Mortal Kombat: Deadly Alliance computer game "condoned violence", according to the advertising watchdog.

The Advertising Standards Authority (ASA) received 15 complaints about the ad, which showed a hooded youth in a train carriage wiping his bloodied hand on the shoulder of a middle-aged businessman.

The accompanying text read: "Mortal Kombat Deadly Alliance. It's in us all".

Those who complained said the poster was "irresponsible", because it confused real-life crime with a game and might incite people - especially children - to violence. They also said it was "offensive, distressing and unsuitable to be seen by children".

The advertisers, Midway Games Ltd, defended the poster arguing that it did not depict a criminal or violent act. The company also insisted that it was a "fantasy product" and was not targeted at children under 18.

But the ASA disagreed ruling that the poster "condoned violence and was irresponsible". It also concluded that the poster was "distressing and likely to cause serious or widespread offence".

The ASA rejected a third complaint that the ad was racist. ®

Beginner's guide to SSL certificates

More from The Register

next story
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
BT said to have pulled patent-infringing boxes from DSL network
Take your license demand and stick it in your ASSIA
Right to be forgotten should apply to Google.com too: EU
And hey - no need to tell the website you've de-listed. That'll make it easier ...
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
prev story

Whitepapers

Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Simplify SSL certificate management across the enterprise
Simple steps to take control of SSL across the enterprise, and recommendations for a management platform for full visibility and single-point of control for these Certificates.