Feeds

R U Txting Enuf?

What France and the US have in common

  • alert
  • submit to reddit

Providing a secure and efficient Helpdesk

Recent research from both sides of the Atlantic might explain much about national traits, and give some idea why SMS revenues continue to climb, and an insight into what the future may hold for 3G.

World-wide more than a billion messages per day text from one mobile to another. On average that's one message per day for each subscriber. Averages don't tell the full story, though. What's interesting is the variation in different countries and age groups, and what lies behind those variations.

While 30 messages per month may be the world-wide average, the range is from around 200 per month per subscriber in Singapore and the Philippines, down as low as seven in the US.

There are differing standards and some technical limitations in the US. For example the older handsets don't support two-way texting, and if you're sending from one operator to another there's still a chance that your text won't make it through. However the biggest brake on usage is cost. Around the world the average is about the same as the UK 10p, or $0.10 based on the usual high tech conversion rate.

But in the US, fixed line calls are still very cheap, and local calls are typically still free. Wireless operators have to provide packages with thousands of minutes per month just to win customers over to using their mobiles. In the early days of mobiles in the US, you even had to pay for the wireless part incoming calls. When the local lines are used for free Internet connection, Instant Messaging (IM) becomes very compelling for keeping in touch with a wide number of contacts, so it's no wonder that IM is the preferred mode of electronic chat for US teenagers.

So why pay to send a text message?

Well, as European operators have found, there's money to be made with SMS. Margins are higher than on voice calls, and some operators gain up to 20% of their revenues from text. US operators are now looking for populist ways to grow the volume of messages through links with TV game shows, sports and voting in 'reality TV' shows.

In the UK nine out of ten children own a mobile phone, and spend £100,000 a day solely on text messaging. Some research suggests that for teenagers, receiving messages boosts their confidence, as they use the number of messages they receive as a measure of their popularity. This could be worrying if kids start to feel particularly bad when they find they don't receive as many as their friends.

Oddly enough, there is one European country that matches the US as a low text-receiving nation - France. © IT-Analysis.com

Providing a secure and efficient Helpdesk

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
'Serious flaws in the Vertigan report' says broadband boffin
Report 'fails reality test' , is 'simply wrong' and offers ''convenient' justification for FTTN says Rod Tucker
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.