Feeds

3 UK extends half price handset promo

By one month

  • alert
  • submit to reddit

The essential guide to IT transformation

3 UK has extended its introductory offer on half-price handsets, due to end at the end of last month, by a further month until the end of April.

The offer, which previously applied only to the 3G mobile operator's Kit and Caboodle contracts, has also been extended to its 3toGo (pay as you use) service. This month consumers will be able to get any of three handsets (NEC e606, Motorola A830 and NEC e808) 3 UK supports at half price. The cheapest of these, the Motorola A830, costs £125 during the introductory offer.

A report in yesterday's FT suggested that extended the cut-price offer was a sign that "consumers are not taking to the new technology".

A spokesman for Hutchison 3G UK downplayed this suggestion and said on the contrary consumers were very interested in its hi-speed mobile services.

On March 20, parent company Hutchison said 10,000 users had pre-ordered 3 UK's services by the beginning of March. That's the last available figures, though our man at 3G UK promises further updates will follow.

The spokesman said the introductory offer had been extended to support 3 UK's marketing campaign, which he said was moving into its next phase.

So far, 3 UK's advertisements have focused on building its brand but with the opening of more shops this weekend the campaign will progress to promoting the company's products and services, he told us. ®

Related Stories

KPN talks take-over with mmO2 - report
Cost turns UK punters off 3G - survey
3 UK gains 1-year repayment extension
Hutchison 3G UK taps shareholders for £1bn loan
Hutchison 3G handsets ship 'mid-March'
Content is king for 3G. But what content? (analysis)

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.