Feeds

Telco price war breaks out

BT announces 'radical' price cuts

  • alert
  • submit to reddit

Mobile application security vulnerability report

BT has fired the first shots in a telco price war aimed at defending its market share and beating off rivals such as Telewest, One.Tel and British Gas.

Although the move was widely trailed, BT is making a stand against other fixed-line competitors by offering customers calls which, it claims, are up to 20 times cheaper than its major rivals.

The savings apply to its BT Together price plan. Instead of per-minute charging for all evening and weekend calls, punters will pay a flat fee of 6p for up to an hour's chatting.

Attacking what it calls as "misleading" price comparisons by some of its competitors, BT said that punters would make savings against cableco NTL and One.Tel on all national calls lasting more than a minute. It also said savings would be made against other operators including Telewest, British Gas and the Carphone Warehouse.

The UK's dominant telco claims it has maintained its market share over the last two years despite. And it reckons that this latest move to cut charges and simplify its pricing structure will help it in an increasingly competitive market.

Only yesterday, for example, the supermarket giant Sainsbury's confirmed it had teamed up with the Carphone Warehouse to offer fixed line telco services.

Angus Porter, MD of BT Retail's consumer division said: "Claims by some competitors of savings over BT are often just plain misleading, as they are based on comparisons with our standard rate, which is only for customers for whom it would not be economic to be on a fixed call package.

"Today's changes make it simpler for many customers to spot the real deal."

The new price deals come into force on June 1. ®

Related Story

BT to reveal price cuts this week

Bridging the IT gap between rising business demands and ageing tools

More from The Register

next story
THUD! WD plonks down SIX TERABYTE 'consumer NAS' fatboy
Now that's a LOT of porn or pirated movies. Or, you know, other consumer stuff
EU's top data cops to meet Google, Microsoft et al over 'right to be forgotten'
Plan to hammer out 'coherent' guidelines. Good luck chaps!
US judge: YES, cops or feds so can slurp an ENTIRE Gmail account
Crooks don't have folders labelled 'drug records', opines NY beak
Manic malware Mayhem spreads through Linux, FreeBSD web servers
And how Google could cripple infection rate in a second
FLAPE – the next BIG THING in storage
Find cold data with flash, transmit it from tape
Seagate chances ARM with NAS boxes for the SOHO crowd
There's an Atom-powered offering, too
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.