Feeds

BT plays BB price guessing game

Grow up

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

What exactly is BT playing at? The telco seems to be gaining some perverse pleasure from leading people up the garden path concerning whether or not it plans cut the price of its broadband service.

Hints were dropped about a price review earlier this week when BT Wholesale met with ISPs to sketch out its plans for the next couple of months. Snag is, it seems BT only managed to confuse ISPs about its intentions with operators complaining that they have been "left in limbo".

Fast-forward to today and BT boss, Ben Verwaayen, is quoted in the Times as saying that the telco is "looking at everything, including pricing, to see how we can speed up the adoption of broadband".

Hold the front page. The only newsworthy point here would be if BT wasn't "looking at everything…to speed up the adoption of broadband".

So, BT may have secured a few headlines - big deal. But its prevarication is misleading ISPs who are expected to sell its wholesale broadband service. What way is that to treat their customers?

And what of the end users? With rumours of price reviews, anyone looking to sign up to ADSL might just be tempted to hold off until they know what's going to happen.

Either way, BT has done little more than confuse the situation. Well played. Well done. ®

Related Story

ISPs left in limbo over ADSL price cut hints

Security for virtualized datacentres

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
Consumers agree to give up first-born child for free Wi-Fi – survey
This Herod network's ace – but crap reception in bullrushes
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
New EU digi-commish struggles with concepts of net neutrality
Oettinger all about the infrastructure – but not big on substance
PEAK IPV4? Global IPv6 traffic is growing, DDoS dying, says Akamai
First time the cache network has seen drop in use of 32-bit-wide IP addresses
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.